Branding Your Website

Website design can be very daunting. Branding your website is probably the hardest aspect of design, at Capitol Photo Interactive, we can provide you the help you need. So, how can you make sure your brand is evident throughout the pages on your site? Below are some undeniable truths about branding your website.

Develop Your Brand Standards
Designing your website before you have determined how you will be received is like walking backwards and blindfolded. Unless you are sure of your mission, your vision, and your target audience, your website will only serve to confuse potential buyers. Continue reading…

Successful Corporate Headshot Session

So you have finally made the right decision, and hired a professional photographer to complete your corporate headshots. The hardest part is over, but there still are a few things to do before your session arrives.

Hair And Makeup

On the day of your corporate headshot session is not when you want to get experimental with your look. You are spending money to produce quality headshots for professional purposes, so look like you do every other day of the week. The last thing you want to do is Continue reading…

Things to Consider Before Contacting a Photographer

With the advent of photo editing software and digital cameras, the barriers to entry into the practice of photography are lower than ever before. There are a large amount of photography companies out today, and the process of finding a reputable company which will suit your needs can be complicated if you do not know what you should consider when doing so and what questions to ask.

Thankfully, there are a number of useful tips to consider which will help you to better prepare yourself for conversations with photography companies, as well as familiarize clients with their own needs. Continue reading…

Proper Attire to Attract the Right Client

You have just made the decision to get new headshots to appear fresh and attract desirable to new clients. We all know that what you wear will have your potential client ultimately and subconsciously decide to choose you for your services. They may not consciously make this decision, but if they view your image and see you dressed in frumpy clothes and wearing gaudy jewelry, they may choose someone else to do business with. Below are a few helpful tips on what you can wear or how you can appear in your headshots to attract the right client.

Dress For Your Occupation
If you are a lawyer, you do not want to be photographed in beach attire or jeans and a tee-shirt. It is important to know your occupation so you can dress for it. Male lawyers should wear well-tailored suits or even a simple dress shirt with a tie. Woman lawyers should avoid prints and go with something striking and bold, allowing them to look dominant and fierce. Continue reading…

Do I Need an Event Photographer?

As you begin making plans for your upcoming event, there are undoubtedly a ton of questions that begin running through your mind. There are so many different vendors to consider, and potential amenities to offer those that come to your event. There are a tons of decisions to be made, from the guest list, to catering, to music. An event photographer will more than likely be on that list as well. As you decide on whether or not you should look at corporate event photographers for your next event, here are three questions you should ask.

Do I Want To Create Memories?
They are going to be parts of your event that you want to be unforgettable. Whether it is networking with the right people or the quality of information attendees receive, you want your guests to remember how special your event was. A great way to do this is through hiring an event photographer. Continue reading…

Casual Corporate Headshot: How to Look More Approachable

Casual headshots are an informal way of introducing yourself within all of your marketing efforts. Casual headshots are more lifestyle oriented that your average corporate headshot and portray a much trendy, hipper, youthful vibe. This type of headshot provides a way to give a personal touch of your branding so that it better reflects the tone you want to set and your individual personality.

Headshots are part of our media driven business world and getting an excellent shot is as important as having the right experience and education. So try and shake things up and show that you are up to speed in this fast paced moving world, read these tips below that will give you just the right edge that clients are looking for. Continue reading…

Checklist Before Launching a Website

Launching a new website is a time consuming and difficult process. The process requires many parts, which has to be done carefully and step by step if you want to end up with a satisfying and perfect website.

There are a variety of different ways to create a website and thousands of designs to make it attractive, with the latest technology. However, there is a professional standard that has to be maintained if you are running a business, which we are not going to discuss here.

Here, we are presenting a short checklist of things which has to verified before launching any website. The following include Continue reading…

Get the Most out of Your Social Media Headshots

Today there are numerous ways to get yourself out there and on social media. Your image is important and something that contributes to your business as well as your personal brand. One of the most important things to consider is what social media sites you are using and what goals you have for them. For example on LinkedIn you definitely want a professional image that is more of acloseup headshot while a personal Twitter account might allow for something more casual and relaxed and your personal Facebook photo would likely be similar. Your image on social media will be a first impression and it is key to make a good one!

At Capitol Photo Interactive, we have been shooting both headshots and portraits for many years and we have the precise knowledge of what works, but it is also important to project an image that you want to present. We will work with you to create those looks collaboratively so you can have a social media headshot or portrait that works for you. Continue reading…

Creating Your Authentic Personal Brand

If you have a business, then you will know how imperative visual content is. Photography happens to be one of the most powerful brand assets you can invest in your business. Whether you do business on or offline, the visual identity you create for your business will set the mood and tone for the experience your clients will have for your business.

Know Your Brand Personality
Your brand personality is the way in which you convey who you are and what you do in your business. Your business brand will also have a personality or a way you want to be perceived by others. Depending on your business and what you do, you need to think about what type of brand personality is going to position you in the best way to connect with your ideal client. Continue reading…

Why You Need More Than One Look for Your Headshot

We are happy to share the most common reasons why it is important to have more than one look for your headshot. The reasons listed below can be applied to different industries.

The Company Headshot
The most common reason people need to get a headshot is for their company directory. It is important to be represented in the best possible light. Getting a new modern photograph or headshot of yourself is the way to go. When looking for a professional headshot photographer, make sure their work stands out. You do not want to have another boring photograph that does not represent you properly and does not stand out among the others in your field. Standing out in a directory or website is key. Continue reading…