Checklist Before Launching a Website

Launching a new website is a time consuming and difficult process. The process requires many parts, which has to be done carefully and step by step if you want to end up with a satisfying and perfect website.

There are a variety of different ways to create a website and thousands of designs to make it attractive, with the latest technology. However, there is a professional standard that has to be maintained if you are running a business, which we are not going to discuss here.

Here, we are presenting a short checklist of things which has to verified before launching any website. The following include Continue reading…

Get the Most out of Your Social Media Headshots

Today there are numerous ways to get yourself out there and on social media. Your image is important and something that contributes to your business as well as your personal brand. One of the most important things to consider is what social media sites you are using and what goals you have for them. For example on LinkedIn you definitely want a professional image that is more of acloseup headshot while a personal Twitter account might allow for something more casual and relaxed and your personal Facebook photo would likely be similar. Your image on social media will be a first impression and it is key to make a good one!

At Capitol Photo Interactive, we have been shooting both headshots and portraits for many years and we have the precise knowledge of what works, but it is also important to project an image that you want to present. We will work with you to create those looks collaboratively so you can have a social media headshot or portrait that works for you. Continue reading…

Creating Your Authentic Personal Brand

If you have a business, then you will know how imperative visual content is. Photography happens to be one of the most powerful brand assets you can invest in your business. Whether you do business on or offline, the visual identity you create for your business will set the mood and tone for the experience your clients will have for your business.

Know Your Brand Personality
Your brand personality is the way in which you convey who you are and what you do in your business. Your business brand will also have a personality or a way you want to be perceived by others. Depending on your business and what you do, you need to think about what type of brand personality is going to position you in the best way to connect with your ideal client. Continue reading…

Why You Need More Than One Look for Your Headshot

We are happy to share the most common reasons why it is important to have more than one look for your headshot. The reasons listed below can be applied to different industries.

The Company Headshot
The most common reason people need to get a headshot is for their company directory. It is important to be represented in the best possible light. Getting a new modern photograph or headshot of yourself is the way to go. When looking for a professional headshot photographer, make sure their work stands out. You do not want to have another boring photograph that does not represent you properly and does not stand out among the others in your field. Standing out in a directory or website is key. Continue reading…

Five Common Event Photography Myths

When it comes to event photography, there can be a lot of myths out there. In order for you to find the right event photographer for your specific needs, it is important to be aware of the many myths out there. Below are the top five myths with event photography.

Your Event Does Not Need An Event Photographer
It is funny how people do not even consider having an event photographer for their event. Event photographers are an integral part of your event planning process. You have planned every last detail because each part of the event is critical. In order to capture the event, you need to invest in an event photographer. Continue reading…

Look Your Best in Your Business Headshot

Business headshots are a great way to make yourself look more professional in your career. Hiring a business headshot photographer to photograph you in their studio or to come to your workplace will give you an edge in the business world.

Important details go into getting a professional headshot taken such as clothes to wear, makeup, background, hairstyles, and more. Below are some ideas you can check out on how you would like to look in your photoshoot.

Wear Appropriate Clothing
Think about the look you are trying to convey to people who are going to see your business photo. You can dress up for your headshot like you would for a day at the office, but wearing a shirt or a suit is common for men who do not normally wear one at work.

You do not have to worry about your pants and shoes if you are planning to get only the top half of your body photographed but if you are having a full body portrait taken then your entire outfit you choose to wear, including shoes is important.

Hair
For women, some helpful tips would be to brush your hair right before your shoot or bring a brush with you. Having your hair styled the day of the shoot is another great option. Continue reading…

Why Professional Photography is Key to a Successful Event

No matter what type of upcoming special event you have, hiring a professional event photographer can bring an endless list of benefits to your event, the attendees and your business development. Here are a few benefits of professional photography.

Making Memories
Photography throughout the decades has been always a portal to our past. Many guests would love to remember, in detail, all the best parts of the event. Professional photos taken capture very special moments to all those involved. Presenters or speakers can be offered professional photos as a thank you gift. Continue reading…

Great Poses to Consider for Your Next Headshot Session

The most difficult part of headshot photography is probably the pose. Clients can have great attire and have a great face but it does not mean anything if the pose is not right. Your pose is your paralanguage spoken through a photo, it can completely make or break your personality. Below are a list of common headshot poses.

The Leaning Pose
Clients who are too shy to pose for the camera often find it hard to stand straight without getting too stiff. Leaning to one side can help them relax. Leaning against a wall or railing makes the pose seem much more natural. It works great for outdoor shoots. Continue reading…

High Quality Photography for Your Brand

Personal branding is all the rage right now. Everyone has a brand, but some of us are more skilled at realizing its potential and the many benefits than others. Below are a few reasons why everyone needs high quality photography for their brand.

The Power Of Visuals
When it comes to forming an effective personal brand, there are many elements at play. In order to lay a strong foundation for our personal brand we need to tap into the genuine qualities from which our character and personality stem, such as our passions and values. When we have a clear grasp of the image we want to project to the world, we can start outlining our personal branding strategy.

The main elements of building a recognizable personal brand encompass creativity, credibility, professional visual representation, a strong online presence, being memorable, and being consistent. It is important to meticulously plan out how you are going to implement each element and then connect all of them into a coherent story. Continue reading…

How to Avoid Fake Smiles in Your Portraits

Smiling photogenically is much easier said than done. A genuine smile is one of the most attractive expressions of the human face, and a photographer, we love them because they create connection and create warmth.

Five Characteristics Of A Fake Photo
• A tense or forced smile
• Skin that is overly re-touched or airbrushed
• Unnatural lighting
• Fake or staged background
• The use of props that draw focus away from the person Continue reading…