High Quality Photography for Your Brand

Personal branding is all the rage right now. Everyone has a brand, but some of us are more skilled at realizing its potential and the many benefits than others. Below are a few reasons why everyone needs high quality photography for their brand.

The Power Of Visuals
When it comes to forming an effective personal brand, there are many elements at play. In order to lay a strong foundation for our personal brand we need to tap into the genuine qualities from which our character and personality stem, such as our passions and values. When we have a clear grasp of the image we want to project to the world, we can start outlining our personal branding strategy.

The main elements of building a recognizable personal brand encompass creativity, credibility, professional visual representation, a strong online presence, being memorable, and being consistent. It is important to meticulously plan out how you are going to implement each element and then connect all of them into a coherent story. Continue reading…

How to Avoid Fake Smiles in Your Portraits

Smiling photogenically is much easier said than done. A genuine smile is one of the most attractive expressions of the human face, and a photographer, we love them because they create connection and create warmth.

Five Characteristics Of A Fake Photo
• A tense or forced smile
• Skin that is overly re-touched or airbrushed
• Unnatural lighting
• Fake or staged background
• The use of props that draw focus away from the person Continue reading…

Essential Elements for Memorable Corporate Events

Memorable corporate events are the ones that make people feel appreciated, create excitement and get talked about in a good way afterwards. If you are planning a corporate event and you want it to be memorable, there are certain things you can do to make it so. After photographing a variety of corporate events, here are a few tips we have picked up on what makes a memorable corporate event.

Find A Unique Venue
Instead of looking for the obvious convention center or hotel room, try to find a local venue with character and charm. Maybe a hotel with an awesome rooftop or over looking the ocean. Remember your guests will do the marketing work for you if your venue blows them away. Continue reading…

Real Estate Shoot: Tips to Prepare Your Home

Having professional photos taken of your home is an extremely important step in the sales and rental process. Having photos on hand for online marketplace listings, social marketing, and print ads increases the perceived value of a property and can even accelerate interest.

With the tremendous growth in the number of sales and rental marketplaces people are turning to DIY methods of handling the process instead of working with a traditional Realtor.

Below we have listed a few tips on how to best prepare your property to be photographed. These tips will save you a lot of time and aggravation while making the entire process enjoyable for all. Continue reading…

Event Photography: Eye Catching Photos for Your Event

At Capitol Photo Interactive, we will provide you with premium Event Photography Services tailored to your needs for your important event. We work together with you to achieve beautiful photographs which are up to your expectations. We understand how important it is to have reliable photographers who can produce the results that you want.

Capture Important Moments Of Your Event
We specialize in event photography. There are crucial moments which can happen is a matter of seconds like the signing of an important contract or precious moments of the perfectly angled beautiful smile of your loved one. That is simply our goal to achieve, to capture these moments and you can have that moment with you forever, in a piece of digital photograph. Continue reading…

College Students: The Importance of a LinkedIn Photo

College students and new graduates happen to be one of the fastest growing demographic on LinkedIn. It makes sense because students now know that they need to be active on LinkedIn to create an impressive digital presence and to find internships and first jobs.

Your headshot is one of the most important elements of your LinkedIn profile. A good first impression encourages the viewer to read the rest of your profile. By simply having a profile picture, your profile is 14 times more likely to be clicked on by an employer.

Photos And Images
Your professional profile photo is essential and should have a nice smile. Some colleges are now offering LinkedIn photo booths and workshops. In addition to a great headshot, consider adding images and videos to your profile. The background cover image is a great opportunity to create the professional image you wish to convey. Continue reading…

Graduation and Event Photography

Graduating from high school, college or graduate school is an occasion to be celebrated. Get photos that capture the importance of the moment with the help of Capitol Photo Interactive. We will make sure your graduate is captured in their natural element, and we will get both posed and candid shots you are sure to love. We understand that capturing images of an event requires thought, creativity and a thorough understanding of what the client would like to see in the final images.

Why You Should Hire An Event Photographer
At Captiol Photo Interactive we know family events are all about family sharing memories, creating new ones, hugging, laughing, relaxing, and having a wonderful time. The last thing anyone wants to do is remove themselves from the celebration because they are trying to load batteries into their camera, put it on the right setting, or stand somewhere that has the best light. Even if someone is able to capture beautiful images of the party, they are missing being truly present at the party. Continue reading…

Maximize Your Company Website Conversion

When working with a corporate photographer, you want to make sure they capture the right images for your website. With the right design and images, you can create an eye-catching site that not only draws your viewers in but will also convert these viewers into loyal customers. At Capitol Photo Interactive, we consider how images will enhance the overall look of your website.

How Does Corporate Photography Benefit Your Website?
The images on your company website have a bigger role than just showing your products. When you work with the right corporate photographer your business can really stand out in the sea of your competitors. When choosing the right photographer, you can appeal to your target audience in a way none of your competitors can do. Just how can the images on your website have such an impact on your conversion rates? Continue reading…

Tips for Hiring an Event Photographer

If you are in need of a photographer to capture your next corporate event, Bat Mitzvah or company retreat, then Capitol Photo Interactive can help. Hiring the right photographer for your event is extremely important. So how can you make sure you find the right photographer to share your day with? Below are a few helpful tips to help with the process.

Budget
This is the first step in narrowing down your options for a professional photographer. When planning your budget, keep in mind the length of your event. Is it a four-hour cocktail party or a five-day conference? Continue reading…

Signs It’s Time to Update Your Website

An integral part of your business is your website. It may have been state-of-the-art when it was built, but web technology changes so rapidly that your website might not be as current as you think. Is it time for a website upgrade or redesign? Here are some tips to help you decide if it is time to update your site.

Old Content
Your website needs to reflect any business changes. Users can always tell when your site is not current, and it will influence their impression of you and your company. Continue reading…