For businesses today, photos are crucial. Websites, ads, and brochures all need photography, and it’s important to think carefully about what pictures you’re using as they can help or damage your company or product.
Why Does Authentic Photography Matter?
Uniqueness
Stock photos are somewhat generic and we all know a stock photo when we see it, that family with the toothy smiles or the person looking off into the horizon. Customized photos will help you avoid all that. Custom photos really hone in on what makes your company unique. Continue reading Genuine Photos Enhances Brand Better Than Stock Photos
Nothing compares to the durability of the brand and scope that professional photography can offer when it comes to investing in your company. Your headshot company can be one of your most effective marketing resources, particularly when you create a personal brand. You can use your business headshot in seven ways below.
In this age of digital photography and smart phones, anyone can take reasonable snaps to make the most of their business. The problem is competition is fierce and to make the most of your marketing you need to take your photos to the next level. 
If you wear eyeglasses on a daily basis, you should wear them in your professional photograph, because it is how the world knows you. A great headshot captures the real you in a way that flatters and celebrates every unique part of you.
In today’s competitive business and social environment success or failure can hinge on how well you are able to connect with your client base. Words go only so far in bringing your message to the market. Nothing out performs a well executed portrait’s ability to help you connect at a deeper level with your prospective clients. An unbelievable creative portrait can speak volumes. An image of you skillfully created brings you and your clients face to face like no other medium.
We live in a very technologically driven world. When people want to know about something or someone, what is the first thing they do? They go online. When they want to find out about a product or service, they Google it. When they want to find out more about a person, they’re heading to Facebook, Instagram, Twitter, & Linked-In. Online appearance is extremely important. Many people make their decision while researching online. Whether you are searching for your dream job, vying for a promotion or hoping to appeal to prospective clients, your headshot should communicate that you care enough about your appearance and your profession to invest in it.
When you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies.
Whether you are taking a call on Skype, creating a LinkedIn profile, networking on Facebook, or putting your best face forward on your own website, your online brand is often people’s first contact with you. A professional image, that represents you authentically, is more important than ever. So hiring the right photographer is crucial, as well as having a plan for how you are going to tell your story visually. The next time you are preparing to have new headshots taken, here are some things to keep in mind.
When it comes to choosing a background for your professional headshots, you have plenty of options. Ideally, you want a headshot background that does not draw any attention to itself. Headshots for creative professions 
The primary purpose of a business headshot is to show to potential clients and associates that you are professional, reliable, trustworthy, and approachable. Looking approachable yet confident in a headshot all starts with what you decide to wear. If you wear clothing you do not feel comfortable in, it will show in your expression.
When you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies. 