Product photography is a critical and essential investment for any business. The advertising and marketing world has always been visually oriented and even more so today. As it turns out, 90 percent of all information our brains process is visual. Our brains process visual information no less than 60,000 times faster than text, which is a major reason why we tend to remember 80 percent of what we see, but only 20 percent of what we read. To make your website, digital marketing, promotional materials, and print advertisements stand out, professional product photography is essential. There is only so much that can be said in words, and amazing photos of your products are the biggest influence behind your customers’ buying decisions.
Why Product Photography Is Important
In today’s visual world, where media is more influential in business than ever, it is impossible to sell your products or services without professional photos that complement your business’s style, show off the details of your product, and illustrate your products’ value. Product photography is valuable for a variety of businesses.
Benefits Of Product Photography
• Product photos help you capture the small details that make your product special
• A series of expertly shot product photos can illustrate to customers how to use your product or how its unique features function
• Product photography adds instant design to your website, advertisements or printed materials, which means less design work for you
Even if you do not have a product you are selling online, rather a service, your face is part of your brand. Utilizing a professional headshot will help to show your target audience that you are a professional team of individuals ready to work for them. Using a professional photographer can help capture your personality while enhancing your brand.
At Capitol Photo Headshots we will take unique, high quality product pictures that will benefit your business. Make your picture worth a thousand words. Contact Capitol Photo Headshots today at 203-255-4002.