Professional headshots are critical to your brand. You only have a few seconds to make a first impression when a potential client lands on your website or LinkedIn page. You are your brand. Upon meeting you or viewing your headshot, potential clients very quickly decide if they feel a connection to you and your company. Do you look approachable, professional, trustworthy? All of these are important characteristics of your company’s brand. It is imperative that the headshot you share with your potential customer be professional.
• Hire A Professional To Look Professional
If you are presenting yourself as someone with expertise or qualifications of any kind, your online photos need to reflect that. There really is only one right way to do this. Use an image taken by a professional photographer who specializes in business and corporate headshot photography.
• Use The Same Headshot
Use the same photo on your website, your business card, LinkedIn, email accounts that allow profile photos, even your personal Facebook page. Consistency is key. Customers, potential prospects, people who are just getting to know you or have not met you before will know for sure they are looking up the right person.
• Update Your Headshot
Make sure your headshot reflects how you look now. That does not mean you should get a new photo taken every time you get a haircut. If a potential client is meeting you for coffee for the first time, seeing a current headshot on your website or social media profile will help them to identify you.
• Be Consistent With Staff Headshots
Do you have an employee or staff highlighted on your website or promotional materials? Make sure everyone’s photos look like they were taken by the same photographer, with similar or identical backgrounds. Make it clear to your staff what they should wear for the shoot, and make sure they are using their photos across their multiple platforms as well.
For more information or to schedule a session contact Capitol Photo Headshot today at 203-255-4002.