An effective small business website can help you improve search engine optimization, boost credibility, and drive conversions from your potential customers. From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.
Clearly stating your name and summing up your products or services on the homepage is key to grabbing your viewers attention and keeping them on your website.
Your domain name is like your brand. It should be easy for a user to type it into a web browser.
Clear links to the most important pages, and a site map, are crucial for guiding visitors to the information they are looking for.
Your Contact page should include an email form, along with your social icons so people can connect with you outside of your website.
Providing real testimonials on your website is a great way to establish trust and credibility between you and your visitors.
About Us Page
This is often the second-most visited page on a website. This is a great opportunity to tell your story.
Call To Action
If the primary goal of your small business website is to generate leads, then make sure to include a relevant call to action that compels visitors to convert. Because a call to action communicates the action you want a visitor to take, it can encourage potential customers to contact you, which in turn can boost conversions from your site.
A Discount Or Incentive
Your website needs to be persuasive enough to shake people out of their inaction. A nice looking website that offers what they need is a great start, but go one step further and offer them an incentive to call, visit, or try your services.
Whether it is news updates about your business or informative blog posts, regularly adding new content will help you engage visitors and bring in more search engine traffic.
Your website will not do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by search engines.
If you want to ensure your website has all ten traits, your best option is to let a professional team create or redesign your website. By working with experienced professionals, you will get a website that is fully optimized to generate as many targeted leads as possible for your business! For more information, contact Capitol Photo Interactive today at 203-255-4002.