Four Reasons Why Your Website Needs Video

video-marketingA picture says a thousand words but video tells your story. Video gives you the ability to introduce yourself to your customer through interviews, and the sights and sounds of your business or organization. Not only do videos improve your website, they improve your business.

Video Can Showcase Your Business
Having a video is a quick, creative and informational way to showcase your business, products and services. A video does not have to be any longer than two minutes and in this time you will be able to tell your story in a creative and attractive way. It is a good idea to have a video on your company website, therefore visitors will be able to quickly understand what your business is about without having to scroll through your website for more details.

Video Establishes Trust
Videos have the power to create an emotional bond and relationship between you and your customer before they ever step through your door. Whether the video is an introduction to your business, a how-to, or a series of tutorials, viewers will feel a connection and trust that would not exist without watching a video.

Video Makes You Stand Out From The Crowd
A video helps your and your business stand out from the crowd. Often, businesses get too bogged down on getting the right information on the website and include too much text and information that viewers find distracting and unappealing. With a video you have the chance put your unique stamp on it and really impress and wow your viewers.

Video Improves SEO
Your website copy is not the only medium for you to utilize your Search Engine Optimization (SEO) strategy. You can in fact tag your videos with keywords, and also include them in the video title and description. Strong SEO will bring your website higher up on search engine results, and drive more traffic to your website.

Contact Capitol Photo Interactive
Start creating a lasting impression, reach more customers, and establish a trustworthy brand with videos for your website. Contact Capitol Photo Interactive at 203-255-4002.

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