Steps on How to Put Action on Your Copy

call-nowYour brochures and catalogs are great. Your site is superbly designed and constructed; the content is simple and enticing. You just wait for your visitors to flood in but after long waiting hours, no one is still registering. You may now be asking yourself: “Why aren’t there any sales?” Think again! You maybe missing an important an important area which is: THE CALL TO ACTION.

A call to action is a web copy which instructs a reader on what you wanted him to do. This call to action can be in the form of a declarative, imperative and a command statement or just mere suggestions. With any marketing materials, it’s important to get your prospective clients to act… NOW! Here are several steps to follow to make a call to action that will definitely have your phones ringing and your sales increasing.

The first step is to do your research on the terms to be used for your call to action. The term must be associated with what your content is advertising. Chances are, the terms you maybe thinking had already been used by other copywriters and you should pay attention to this.

The second step is to write your content to lead to a straight call to action. Write the call to action clearly so that your visitors will know precisely what to do and how. Use phrases like “Register Now” or Click here” at an exact location where there is a button or a click through. Tell readers to call a toll number that is correct and still available.

Third step is to try to put your call to action on several locations on the web site, especially if there’s a lot of copy on your page. You can put the call to action after an introductory paragraph, the top of the page, and other parts of the site.

The fourth step is to make your site as direct as possible. Your visitors will want to know what they’re getting from your page as soon as they land on it. Get straight to the point immediately without having making your copy awkward.

The call to action may include a registration blank which ask for information such as the email address. The fifth step is to link these details to a shopping cart or an autoresponder to create your mailing list. Once you add a centered call to action to your copy, your efforts will make your web visitors to take your call to action.

As a word of advice, there are certain tips that you can apply. One is to start your call to action with a verb. To achieve clarity, keep the subject and verb close together; for example: “Ask your sales representative for details”. You must keep your call to action on your screen the entire time. If this would not be possible, you must let it pop several times so that irregular viewers may have a chance to see it. Lastly, inform yourself more about contextual relevance, serial position effect and chunking and coding.

Creating a simple, smooth and effective call to action is still an art. A straightforward and strong call to action can really bring a difference to your copy content and can convert it. The message on your call to action is really vital to the performance of your website. As an end note, always remember that a good copywriting will always include a call to action.

Promote Your Biz with a 6-Second Looping Video

dreamstime_xl_25195965Promote Your Biz with a 6-Second Looping Video

If you’ve seen any videos from the new Twitter platform, Vine, you’ve probably been quite intrigued by them, but perhaps also confused as to just how to make use of this new platform. What it takes, is a clear idea of your idea! You’ve a mere six seconds to present your message, so time is an issue!

How businesses are using Vine

Vine has seen businesses make some very innovative and striking videos since they’ve launched. Inspite of the time limitations, some businesses have embraced the platform and are making Vines that are getting significant notice and views. The real key to winning with Vine would be to emphasize the quirky, fun and new aspects of the products or messages you want to feature. No one expects an epic film, but on the other hand, they do expect to be entertained! Some ways businesses are using Vine videos include videos about new products or people, customer service messages, and human-interest pieces. Businesses of every size are discovering cool ways to employ Vine videos.

Here are some examples:

General Electric is using Vine to develop innovative ways to share science in cool ways.

The Gap is using Vine as an online video catalog.

Bacardi is using these short snippets to give away drink recipes featuring their favorite rum!

Not to be outdone, Malibu Rum has created a thirst-quenching Vine of their own!

As part of the launch for their Cool Ranch Doritos Locos Tacos, Taco Bell produced a yummy Vine to whet their customer’s appetites!

Lowes home improvement stores has innovated by making a series of #lowesfixinsix

Let your imagination run wild!

Vine videos can be quite a novel way to introduce new staff, new products, new directions and more. It’s really only limited to your imagination. Obviously, time isn’t a factor! Take a few moments and browse through some Vine videos, and discover if this isn’t a platform that your company or small business can utilize!

Advertisement and Sellsheets

Say it with style…

Even small advertisements can be effective if they are well designed.  Don’t overlook the value of advertising to remind customers of your special offers, new products and services, seasonal promotions, new hires, change of address and events.

What you leave behind counts…

Want your potential customers and loyal clients to identify with your business after a sales call? Sell sheets are more than numbers on a page. They can work for you long after your call.

Brochures and Catalogues

Tell me more…

When it’s time to tell clients more about your business in greater detail, it’s time for a brochure to explain your services or a catalogue to outline your products.

The way you say it is just as important as what you say to many of today’s sophisticated customers. Clean, crisp layout conveys an important part of your message.

Individual and Family

retouching magic
Scroll over the picture to the right to see the transformation!
  • Business portraits to be used in business cards; Yellow Pages, magazine and newspaper advertisements; press releases; annual reports and web sites.
  • Personal and family portraits commemorating important milestones (children, communion, maternity), events and for those annual holiday cards.

Fine Art

We offer in-studio as well as on-location sittings, with optional fine art attributes in composition, mounting and framing. Our busiest season for family photos is in the Autumn as the demand for holiday cards and gifts increase.

In our studio, we can offer neutral backdrops for a more formal look; or go on-location and take advantage of the rich colorful landscape of beautiful Fairfield County, with a background of the beach, harbor, or Spring or Fall foliage.

Bar and Bat Mitzvahs

Commemorate one of the most important days in your child’s or grandchild’s life with pictures taken during the ceremony and at the reception. Package includes all proofs placed in a personalized album.

Sign-In Boards

This is a fun way to create a keepsake of your special event. We customize each Sign-In Board around your theme and look forward to discussing your event with you.

Event Photography

When planning a special occasion, including professional photography will assure beautiful, lasting memories you can share and enjoy for years to come.