We have all heard the old cliché, “A picture is worth a thousand words”. In online marketing, this is especially true. Investing in professional photography for your dental website is well worth the investment.
Is Your Dental Practice Website Visually Appealing?
Your website’s design and the overall image are very important because a person typically decides if they like a website within the first 0.05 seconds of visiting it. Having great photos of you, your practice and your staff can improve the quality of your website. Hiring a professional photographer provides unique imagery that makes your site stand out. It also gives prospective new patients a look inside your dental practice.
Earn Trust With A Doctor Headshot And About Us Section
Posting a professional headshot on your website of you, your team and your practice are very important. Continue reading Should Dentist Invest On Professional Photography?
The importance of personal branding often gets overlooked.No matter if you are a business owner of a small of large company, you are the face of your company, and this means that you must present yourself and your business owner image professionally. Never take selfies or pictures with an inexpensive camera or cell phone. You require professional, high-quality headshots to reflect your business.
High-Quality Images Instills Trust
Trust is the number one reason that business owners need professional headshots for their office locations and website properties.Small business owners are usually held to a different standard from their counterparts. Small business customers want to know who they are doing business with.
Continue reading Personal Branding with Business Owner Imagery
So you have things in motion with your business plan. Now, it is time to start building your brand. Whether you are looking to build your personal brand or that of a business, there are some things that stay the same. You want to connect and make sure that people know your brand. Below are a few tips to get you started.
Make Yourself Visible
The last thing you want to do is hide behind your computer screen and hope working away will build the brand all on its own. Putting in that type of work is important, but making yourself visible is equally as important. You cannot spread the word if no one knows your name. Your brand will be stronger if you are more visible.
Continue reading Start Building Your Brand with These Simple Tips
Photography is crucial for businesses today. Websites, ads, and brochures all need photography and it is important to put serious thought into what photos you use because they can benefit or hurt your business or brand.
Why Does Authentic Photography Matter?
Stock photos are somewhat generic and we all know a stock photo when we see it, that family with the toothy smiles or the person looking off into the horizon. Customized photos will help you avoid all that. Custom photos really hone in on what makes your company unique. Continue reading Why Authentic Photos Will Enhance Your Brand Better Than Stock Photos
Most people think of corporate headshots and business portraits in terms of full color. It is true that color portraits convey a richness and drama that grayscale images may not accomplish. But more and more companies are choosing to use black and white images on their websites.
What Are The Benefits Of Color Photography?
Color photography can be very useful, whether published in print or online. Color catches the eye. It is considered more appealing and attractive by many people than black and white. Color can convey the message of your story, webpage or headshot better, as well. If you are showing pictures of your new office or your new product, it would make sense to exhibit them in all their real, colorful existence. Color headshots seem to be the standard but there is still a need for a great black and white headshot. Continue reading Black and White vs Color Photography
Product photography is a critical and essential investment for any business. The advertising and marketing world has always been visually oriented and even more so today. As it turns out, 90 percent of all information our brains process is visual. Our brains process visual information no less than 60,000 times faster than text, which is a major reason why we tend to remember 80 percent of what we see, but only 20 percent of what we read. To make your website, digital marketing, promotional materials, and print advertisements stand out, professional product photography is essential. There is only so much that can be said in words, and amazing photos of your products are the biggest influence behind your customers’ buying decisions.
Why Product Photography Is Important
In today’s visual world, where media is more influential in business than ever, it is impossible to sell your products or services without professional photos that complement your business’s style, show off the details of your product, and illustrate your products’ value. Product photography is valuable for a variety of businesses. Continue reading Why Your Business Needs Professional Product Photography