Consumers have a wealth of information at their fingertips these days. Potential clients and employers rely heavily on your digital identity to make decisions. What your online presence says about you can be a deal breaker. Take your online reputation into your own hands rather than leaving it up to chance. Here are some tips on how:
A good place it starts is by doing a search of your name or business and see what comes up. Determine whether the first search results are representative of you and your brand. Do other people show up before you? Would it be easy to get you confused with another person or business? An easy way to do this is with a quality profile picture, putting your face to your name. Your profile picture is often times the first impression potential clients get of you, so you want to make sure it is the right impression. Professional business portraits will make you look polished and reputable in addition to establishing your identity. Continue reading Taking Control Of Your Online Presence →
Your logo and your website happen to be just two parts of your visual branding.But there is also another key element missing that is needed to communicate with that dream client of yours. The other key element needed happens to be brand photos.
What Are Brand Photos?
Brand photos are images that you use to represent your business and brand.
Continue reading Attract Your Ideal Clients with Brand Photos →
Blog posts, websites, social media profiles and accounts with images get better reader and user response than those without. One very important element to helping your product or service stand out above the competition is the quality of the images being used. Quality images will impress your potential customers and current clients.
Headshots For Profiles
A good headshot is still the rule of the day, but it does not have to be a stuffy looking headshot anymore. You still want a good quality professional looking shot, but it can be outdoors, or in more casual clothing than suit and tie. Many websites are choosing to go with “action” shots instead of posed stills. Your head shot is the first impression many people will get of you. Continue reading Online Photography: Show Your Business in a Whole New Light! →
So you have things in motion with your business plan. Now, it is time to start building your brand. Whether you are looking to build your personal brand or that of a business, there are some things that stay the same. You want to connect and make sure that people know your brand. Below are a few tips to get you started.
Make Yourself Visible
The last thing you want to do is hide behind your computer screen and hope working away will build the brand all on its own. Putting in that type of work is important, but making yourself visible is equally as important. You cannot spread the word if no one knows your name. Your brand will be stronger if you are more visible.
Continue reading Start Building Your Brand with These Simple Tips →
There are many different types of photography out there. The most common type of corporate photography is headshots and business portraits. Photography of business events and conferences, office interiors and exteriors, and employees on the job are also common subject matter. Corporate photographers are also used to cover a company’s involvement with a charity event or community. Corporate photographers usually focus on the three areas of photography listed below.
There are two types of photography that fall into this category. Posed and candid. Some clients request a shot of their CEO, team or even a combination in a posed manner, either in an office setting or at a location that speaks to what they do or the area where they are doing business. Continue reading What Is a Corporate Photographer? →
Hiring the right event photographer for your corporate event is extremely important. So how can you make sure you find the right photographer for your corporate event? Remember your corporate event photographer is an extension of your business, so choose wisely. Below are some helpful tips.
The most important aspect of the potential photographer is their experience. The best way to gauge someone’s experience is to begin with their portfolio. If they are a talented, experienced photographer, their portfolio will show it.
Continue reading 3 Things to Look for in a Corporate Event Photographer →
Corporate headshots are an essential part of your company’s public relations profile.It is imperative that the way the corporate head shots are photographed matches the essence of your branding, from the posing to lighting and clothing to expression. With that in mind, there are a few questions to consider.
What Image Is Your Company Trying To Project?
Decide on what your portraits need to convey, and consider all of your options. We have found that over the last several years, clients have moved away from the studio headshot with a backdrop to a more environmental portrait. Continue reading Environmental Portraits and Corporate Headshots →
Website design can be very daunting. Branding your website is probably the hardest aspect of design, at Capitol Photo Interactive, we can provide you the help you need. So, how can you make sure your brand is evident throughout the pages on your site? Below are some undeniable truths about branding your website.
Develop Your Brand Standards
Designing your website before you have determined how you will be received is like walking backwards and blindfolded. Unless you are sure of your mission, your vision, and your target audience, your website will only serve to confuse potential buyers. Continue reading Branding Your Website →
So you have finally made the right decision, and hired a professional photographer to complete your corporate headshots. The hardest part is over, but there still are a few things to do before your session arrives.
Hair And Makeup
On the day of your corporate headshot session is not when you want to get experimental with your look. You are spending money to produce quality headshots for professional purposes, so look like you do every other day of the week. The last thing you want to do is Continue reading Successful Corporate Headshot Session →