You have finally decided to redesign your website. Your website is the first impression a potential client will have of you and is critical for your business. Choosing the right imagery for your website is key. These images can be a powerful type of content that will enhance the user’s experience on your website. Website images help your visitors or clients connect and feel comfortable while navigating through your site. Your website photos should be custom and representative of your brand. With that in mind, here are the list of images you will need when launching or redesigning a website.
This type of image is the featured photo on the home page of the website that is placed front and center. It can also be placed on the top of each primary page of the website as a banner.
Continue reading Must Have Images to Redesign Your Website →
When working with a corporate photographer, you want to make sure they capture the right images for your website. With the right design and images, you can create an eye-catching site that not only draws your viewers in but will also convert these viewers into loyal customers. At Capitol Photo Interactive, we consider how images will enhance the overall look of your website.
How Does Corporate Photography Benefit Your Website?
The images on your company website have a bigger role than just showing your products. When you work with the right corporate photographer your business can really stand out in the sea of your competitors. When choosing the right photographer, you can appeal to your target audience in a way none of your competitors can do. Just how can the images on your website have such an impact on your conversion rates? Continue reading Maximize Your Company Website Conversion →
An integral part of your business is your website. It may have been state-of-the-art when it was built, but web technology changes so rapidly that your website might not be as current as you think. Is it time for a website upgrade or redesign? Here are some tips to help you decide if it is time to update your site.
Your website needs to reflect any business changes. Users can always tell when your site is not current, and it will influence their impression of you and your company. Continue reading Signs It’s Time to Update Your Website →
Consumers make decisions based on their online experience, the appearance, usability, and accessibility of your website is more important than ever, especially if you are in a competitive market. In a world where people stay online for most of the day, a standard website will not cut it. Depending on the product, up to 83 percent of consumers visit a company’s or service provider’s website before making a purchase. Having a right understanding of your website’s role can greatly benefit your business.
Evaluating Your Website
Every two-three years you should consider updating the design of your website. But, you should also be making tweaks to the website throughout the year, offer new information, update pictures, and add any new products, services, or staff members. This is simple, routine maintenance. Below are a few things to look at when evaluating your website. Continue reading The Importance of a Great Website →
A properly designed website can do a host of things for your company as it will keep customers on your site, leading to higher conversion rates and better click-through. Higher conversion rates mean better sales and better sales mean a better business overall. Taking the time and investing more money into an effective web design is worth the rewards you will reap. Redesign your business website with these tips to improve your profits and customer base.
Look At Your Current Site
Before you start thinking about what features and design elements you want in your new website, take a look at your current site. What do you like and what do not you like about your website? Does the navigation make sense and can the content be easily viewed on a mobile device? When you take a closer look at what you already have, it can help narrow down what you are looking for in a new site design. Continue reading Tips for Planning a Website Redesign →
Consumers now spend over three hours a day on their smartphones, and 87 percent of smartphone owners say they use a search engine on their smartphone at least once a day. It is a simple fact that the world is going mobile, so it is imperative to have a mobile website, not only to ensure you do not miss out on getting found by local consumers searching via mobile, but also so that you can deliver the experience that consumers expect when they get to your website from a mobile device.
The best mobile websites are simple to use. A simplified version of your site will take into account the smaller screen size and slower loading times that mobile customers must deal with, and in these cases, less is always more. However you do not have to sacrifice awesome design on mobile sites for functionality. You can still create visually appealing mobile designs, but think about usability first and design second. Continue reading Key Elements Every Mobile Website Should Have →
A picture says a thousand words but video tells your story. Video gives you the ability to introduce yourself to your customer through interviews, and the sights and sounds of your business or organization. Not only do videos improve your website, they improve your business.
Video Can Showcase Your Business
Having a video is a quick, creative and informational way to showcase your business, products and services. A video does not have to be any longer than two minutes and in this time you will be able to tell your story in a creative and attractive way. It is a good idea to have a video on your company website, therefore visitors will be able to quickly understand what your business is about without having to scroll through your website for more details. Continue reading Four Reasons Why Your Website Needs Video →
An effective small business website can help you improve search engine optimization, boost credibility, and drive conversions from your potential customers. From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.
Clearly stating your name and summing up your products or services on the homepage is key to grabbing your viewers attention and keeping them on your website. Continue reading 10 Things Every Small Business Website Needs →
No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages. Whether your business is small, large or in-between, well-established or brand new. People use the Internet in greater and greater numbers, more and more every day.
Today, more and more consumers use the Internet to search for products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors. Continue reading Five Reasons Why Your Business Needs a Website →
If your business’s website does not visually command attention and give visitors a reason to stay, they will leave before your written content has a chance to make an impression. As technology advances, professional quality photography is becoming more and more crucial for all types of websites. Photography is your chance to portray what your business does, who you serve and most importantly, your identity as a company.
Here are some important tips to keep in mind when considering photography options for your website:
No Quality In Stock
Stock photography is abundant, decent in quality and relatively inexpensive compared to hiring a photographer. And it is usually pretty easy to find a stock photo that portrays what you are looking for. But stock photos are cold, generic, overused and pretty easy to recognize in today’s online environment. Using real photographs of your employees, products, services or location will go a long way in establishing credibility, especially if your competitors are just using stock photos. Continue reading Photography in Website Design →
E-magazine for trendy moms
Problem: How to reach at-home and working moms who want trendy fashions, travel ideas and other hip stuff but have little time to shop.
Our Solution: Website speaks to hip, happening new moms and offers products and services geared to their me-time, mommy-and-me time, time conscious lifestyle.
Note: This site is inactive and is shown here for illustration purposes only, therefore the links may not be funtioning.
Auto and Truck Repair and Maintenance
Problem: Create a presence on the Web, inform and keep customers up-to-date on auto news and provide an opportunity to offer customers specials and coupons.
Our Solution:Unique design to catch audience attention, yet simple navigation with mainenance tips and information for visitors. Also, a page of specials with a link to printable coupons.
Ear, Nose and Throat Specialists
Problem: This medical practice has 3 areas of specialty, Ear, Nose and Throat; Facial Plastic Surgery; and Turquoise Medical Spa. They want to keep each distinctive yet make each aspect easily accessible to visitors from one source.
Our Solution: We designed a ‘Splash Page’ that illustrates the interconnectivity of the 3 areas of practice. Each illustration leads to its corresponding website. From any page of any site, a vistor can easily link to another section.
Plastic Surgeon and Medispa
Problem:Two aspects of a practice under one roof. Keep them separate, yet connected.
Our Solution:Two websites-in-one. The website for the Rejuve Medispa which is supervised by the physician is similar to the medical website to let visitor know they are still with the same officies, yet distict enough to know whether you are in the medical or spa site.
Yeah, I like animals better than people sometimes… Especially dogs. Dogs are the best. Every time you come home, they act like they haven’t seen you in a year. And the good thing about dogs… is they got different dogs for different people. Like pit bulls. The dog of dogs.