For businesses today, photos are crucial. Websites, ads, and brochures all need photography, and it’s important to think carefully about what pictures you’re using as they can help or damage your company or product.
Why Does Authentic Photography Matter?
Stock photos are somewhat generic and we all know a stock photo when we see it, that family with the toothy smiles or the person looking off into the horizon. Customized photos will help you avoid all that. Custom photos really hone in on what makes your company unique. Continue reading Genuine Photos Enhances Brand Better Than Stock Photos →
In this age of digital photography and smart phones, anyone can take reasonable snaps to make the most of their business. The problem is competition is fierce and to make the most of your marketing you need to take your photos to the next level. Professional photography is a great way to not only engage your audience, but to also showcase your brand and company’s personality.
Using Professional Photography
Photographs are easily relatable for your audience. That emotional connection gives your users the reassurance that you are someone they can trust, even before they walk in your door. Continue reading Does Creating Authentic Images Essential For Your Brand? →
Your logo and your website happen to be just two parts of your visual branding.But there is also another key element missing that is needed to communicate with that dream client of yours. The other key element needed happens to be brand photos.
What Are Brand Photos?
Brand photos are images that you use to represent your business and brand.
Continue reading Attract Your Ideal Clients with Brand Photos →
One of the keys to a great company website is having consistent, professional company headshots. Your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. Inconsistent headshots can have a negative impact on how people perceive your brand, your reputation, and your business.
Expressions Express Your Brand
A company’s personality is reflected in your team’s expressions. If your business is stern and serious, closed mouth expressions and a soft smile are ideal for company’s website photos. Continue reading Website Headshots: Tips to Match Your Brand →