One of the keys to a great company website is having consistent, professional company headshots. Your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. Inconsistent headshots can have a negative impact on how people perceive your brand, your reputation, and your business.
Expressions Express Your Brand
A company’s personality is reflected in your team’s expressions. If your business is stern and serious, closed mouth expressions and a soft smile are ideal for company’s website photos. Continue reading Website Headshots: Tips to Match Your Brand
Personal branding is all the rage right now. Everyone has a brand, but some of us are more skilled at realizing its potential and the many benefits than others. Below are a few reasons why everyone needs high quality photography for their brand.
The Power Of Visuals
When it comes to forming an effective personal brand, there are many elements at play. In order to lay a strong foundation for our personal brand we need to tap into the genuine qualities from which our character and personality stem, such as our passions and values. When we have a clear grasp of the image we want to project to the world, we can start outlining our personal branding strategy.
The main elements of building a recognizable personal brand encompass creativity, credibility, professional visual representation, a strong online presence, being memorable, and being consistent. It is important to meticulously plan out how you are going to implement each element and then connect all of them into a coherent story. Continue reading High Quality Photography for Your Brand
Whether you are taking a call on Skype, creating a LinkedIn profile, networking on Facebook, or putting your best face forward on your own website, your online brand is often people’s first contact with you. A professional image, that represents you authentically, is more important than ever. So hiring the right photographer is crucial, as well as having a plan for how you are going to tell your story visually. The next time you are preparing to have new headshots taken, here are some things to keep in mind.
Find The Right Photographer
Your headshots should be taken in the same style as the rest of your brand. Whether your brand is playful and colorful, or minimal, serious, and stark, you should take the time to find a photographer who can shoot in this style. Take the time to go through each photographer’s online portfolio carefully, and take note. Does their work really shine mostly working with natural light or in-studio? Are they able to capture motion well? Do they make use of the subject’s surroundings and incorporate them into the magic of the photos, or are their photos more one-dimensional? Continue reading Headshots and Personal Branding