Consumers now spend over three hours a day on their smartphones, and 87 percent of smartphone owners say they use a search engine on their smartphone at least once a day. It is a simple fact that the world is going mobile, so it is imperative to have a mobile website, not only to ensure you do not miss out on getting found by local consumers searching via mobile, but also so that you can deliver the experience that consumers expect when they get to your website from a mobile device.
The best mobile websites are simple to use. A simplified version of your site will take into account the smaller screen size and slower loading times that mobile customers must deal with, and in these cases, less is always more. However you do not have to sacrifice awesome design on mobile sites for functionality. You can still create visually appealing mobile designs, but think about usability first and design second. Continue reading Key Elements Every Mobile Website Should Have