There are many who claim the future of marketing lies in the internet. However, the future of the internet is mobile, which is why all local businesses need to have a mobile website.
Smartphones are quickly becoming the most popular way to use the internet. This is why savvy local business owners not only need to have an online presence, but a mobile online presence.
Recent statistics have shown that more than half of mobile phone users in the United States are using their smartphone’s internet. Not only that, but most of these individuals are actually researching potential purchase opportunities while on their phone’s web browser. This means well over 120 million people in the United States are using their smart phones as a way to access the internet to research potential purchases.
The primary goal of any mobile website should be to keep your company name in the minds of existing customers, while making your small business more visible to those who aren’t already familiar with your services. Approximately 95% of people who own smartphones look for local information on their devices.
More than half of these people will then contact a company after they have searched for information. If potential customers are not able to find your company’s information on their mobile devices; you may be losing potential business.
When it comes to making sure your mobile website truly captures the attention of new and existing customers, there are a few things you will want to keep in mind.
First, make sure that you have created a website that has been specifically designed for use on mobile devices. An exact copy of an existing desktop website will not always transfer to mobile devices.
Next, make sure you are consistently updating your site. Much of the success behind smart phones comes with users’ desire to access new information on the go. If you are keeping your website fresh and relevant, you can provide the valuable information that most smart phone users look for.
Just as you can use different strategies to advertise a traditional website, there are a few strategies you can utilize to specifically advertise your mobile site as well.
QR code advertising is one way to make sure the word about your mobile website is getting out to the public. QR codes are small square barcodes that can be printed on everything from signs and pamphlets to t-shirts and bumper stickers. Smart phone users can scan these codes directly with their devices and it will take them to your company’s mobile website, special discounts, coupons, or just about any other digital destination you want.
Finally, if you are looking to stay in contact with “the Mobile World” it is important that content is easy to read and is smartphone-friendly. Content on mobile sites needs to be even more succinct than on regular websites as it can difficult to read lengthy information while on the go.