Your logo and your website happen to be just two parts of your visual branding.But there is also another key element missing that is needed to communicate with that dream client of yours. The other key element needed happens to be brand photos.
What Are Brand Photos?
Brand photos are images that you use to represent your business and brand.
One of the keys to a great company website is having consistent, professional company headshots. Your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. Inconsistent headshots can have a negative impact on how people perceive your brand, your reputation, and your business.
Expressions Express Your Brand
A company’s personality is reflected in your team’s expressions. If your business is stern and serious, closed mouth expressions and a soft smile are ideal for company’s website photos. Continue reading…
Blog posts, websites, social media profiles and accounts with images get better reader and user response than those without. One very important element to helping your product or service stand out above the competition is the quality of the images being used. Quality images will impress your potential customers and current clients.
Headshots For Profiles
A good headshot is still the rule of the day, but it does not have to be a stuffy looking headshot anymore. You still want a good quality professional looking shot, but it can be outdoors, or in more casual clothing than suit and tie. Many websites are choosing to go with “action” shots instead of posed stills. Your head shot is the first impression many people will get of you. Continue reading…
Professional photography is an investment for your business. The images have a multitude of uses that can keep returning your investment. High quality imagery is an important part of any businesses marketing goals. Not only can these quality photographs increase sales and overall perception of the value of your businesses services or goods, but it has been shown that poor quality images can actually have the reverse effect, damaging a potential customers opinion of you and turning them away from your business. Below are a list of benefits that corporate photography images can provide to your business.
Are you planning an event? We are sure there are a long list of items that need to be completed. Guest list, flowers, music, and food. It can all be an extremely overwhelming process. But when it is all said and done, you will want a permanent reminder of the beautiful finished product and what better way to capture all your perfect moments than with an event photographer? Below are four reasons to hire Capitol Photo Interactive as your next event photographer.
High Quality Images: At Capitol Photo Interactive, we use the best cameras,printing, and tools for post-development to ensure you get the highest quality finished pictures. If you are not familiar with cameras or applications like Photoshop, you will want to hire a professional photographer for your event.
You can host the best event of the year but if you do not have the pictures to prove it, how will anyone ever know? Event photography is one way to ensure that every moment of your special event is documented. Quality photos can capture the success of an event. Event photos can also be used in documents to show the success of your event to attendees and potential sponsors for next year. Below we have listed a few helpful tips on selecting the perfect event photographer to document your special event.
What Is Your Budget?
Fees can be a maker or breaker when choosing an event photographer. Knowing the budget set for photography by your event planners is crucial when beginning your research. Event photographers offer different levels of photography packages and pricing for additional services.
The importance of personal branding often gets overlooked.No matter if you are a business owner of a small of large company, you are the face of your company, and this means that you must present yourself and your business owner image professionally. Never take selfies or pictures with an inexpensive camera or cell phone. You require professional, high-quality headshots to reflect your business.
High-Quality Images Instills Trust
Trust is the number one reason that business owners need professional headshots for their office locations and website properties.Small business owners are usually held to a different standard from their counterparts. Small business customers want to know who they are doing business with.
So you have things in motion with your business plan. Now, it is time to start building your brand. Whether you are looking to build your personal brand or that of a business, there are some things that stay the same. You want to connect and make sure that people know your brand. Below are a few tips to get you started.
Make Yourself Visible
The last thing you want to do is hide behind your computer screen and hope working away will build the brand all on its own. Putting in that type of work is important, but making yourself visible is equally as important. You cannot spread the word if no one knows your name. Your brand will be stronger if you are more visible.
There are many different types of photography out there. The most common type of corporate photography is headshots and business portraits. Photography of business events and conferences, office interiors and exteriors, and employees on the job are also common subject matter. Corporate photographers are also used to cover a company’s involvement with a charity event or community. Corporate photographers usually focus on the three areas of photography listed below.
There are two types of photography that fall into this category. Posed and candid. Some clients request a shot of their CEO, team or even a combination in a posed manner, either in an office setting or at a location that speaks to what they do or the area where they are doing business. Continue reading…
Hiring the right event photographer for your corporate event is extremely important. So how can you make sure you find the right photographer for your corporate event? Remember your corporate event photographer is an extension of your business, so choose wisely. Below are some helpful tips.
The most important aspect of the potential photographer is their experience. The best way to gauge someone’s experience is to begin with their portfolio. If they are a talented, experienced photographer, their portfolio will show it.