Category Archives: Blog Posts

5 Tips To Make A Website For Your Company

Social network user loginA website can generate revenue, foster goodwill between consumers and prospects, and provide strong marketing messages irrespective of what your company or career does. Whether it’s a small, large or intermediate business, well-established or brand new. People are increasingly using the Internet, increasingly every day.

Credibility
Today, more and more consumers use the Internet to search for products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors. Continue reading 5 Tips To Make A Website For Your Company

Taking Control Of Your Online Presence

Business PortraitConsumers have a wealth of information at their fingertips these days. Potential clients and employers rely heavily on your digital identity to make decisions. What your online presence says about you can be a deal breaker. Take your online reputation into your own hands rather than leaving it up to chance. Here are some tips on how:

A good place it starts is by doing a search of your name or business and see what comes up. Determine whether the first search results are representative of you and your brand. Do other people show up before you? Would it be easy to get you confused with another person or business? An easy way to do this is with a quality profile picture, putting your face to your name. Your profile picture is often times the first impression potential clients get of you, so you want to make sure it is the right impression. Professional business portraits will make you look polished and reputable in addition to establishing your identity. Continue reading Taking Control Of Your Online Presence

Tricks On Wearing Glasses On Your Portrait Session

Guy wearing eye glassesIf you wear eyeglasses on a daily basis, you should wear them in your professional photograph, because it is how the world knows you. A great headshot captures the real you in a way that flatters and celebrates every unique part of you.

Whether shooting a business portrait for LinkedIn or photos for a website, glasses come up often in our shoots. And while they can be a great accessory for your next headshot, there are a few things that might help you to make your shoots with spectacles more spectacular!

Variety Rules: If you have more than one pair of glasses, we highly recommend bringing them. Variety is key as it will make you feel freer during your shoot and depending on their color and shape might bring out fascinating things about you with the addition of different angles, backgrounds and lighting.

Future Lens: Ask yourself if you are going to keep these for a while. If you have already had this particular pair of glasses for more than a year or two, you may want to consider upgrading before your shoot or just wearing your contact lenses instead. Continue reading Tricks On Wearing Glasses On Your Portrait Session

What Is The Importance Of An Headshot?

business headshotWhen you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies.

Business Headshot
A professional headshot is one of the most powerful and affordable pieces of your personal brand. A professional headshot is simply a ‘must-have’ for some professionals as they are a way of marketing yourself, branding yourself, getting your face in front of the general public. People are more likely to do business with those they know, like and trust. A polished professional headshot should portray what you want others think about you and your business. Your headshot should reflect professionalism, trustworthiness and friendliness. Continue reading What Is The Importance Of An Headshot?

What Your Headshots Should Say To Your Clients?

business presentationEvery occupation needs a headshot photo and if you do not already have one, it may be time to consider meeting with a professional. A headshot captured by a professional photographer is the best way to make sure people know exactly who you are. People want to be able to recognize you at your first meeting and your headshot will help them to identify the right person they are looking for. With potential clients, your headshot is your virtual handshake. The photo will also come in handy for many needs such as your website, public relations, advertising, and more.

What Your Headshots Should Say To Potential Clients
You want your headshots to tell your clients that you’re a professional. That you take yourself and what you represent seriously. You also want your headshots to state that you’re approachable. Continue reading What Your Headshots Should Say To Your Clients?

Having An Updated Headshot

Updated HeadshotIf it has been a while since you have taken a professional headshot, then you may want to consider getting one taken. There are several ways that a business can benefit if you get a professional head shot taken. Below are some of the benefits of taking corporate headshots at Capitol Photo Interactive:

Make The Right First Impression
First impressions are very important. The first impression that clients get could be one of the main factors that determines whether they decide to do business with you. A professional headshot will help your potential clients get the right first impression of you. For example, when people see your professional headshot, they can get the impression that you are warm, creative and approachable. Your clients are also more likely to take you seriously if you have a professional head shot. They want to do business with people who look the part. Continue reading Having An Updated Headshot

Top 5 Reasons Photography is More Important for Brands Than Ever

brandWe have all heard the saying “a picture is worth a thousand words.” Well that saying could not be more true in today’s fast paced world! Photography is more important than ever to help brands tell their story, and below we have listed the top five reasons why.

Photographs Help Convey Emotion

Photography has the great ability to convey emotion. A darker contrast can set the mood, a bright room or using more light, can convey happiness, different shades of blues, conveys tranquility. Your images have to easily convey the correct emotion that you want your potential customers to feel.

Continue reading Top 5 Reasons Photography is More Important for Brands Than Ever

4 Reasons an Event Photographer Completes Your Corporate Event

Corporate EventHosting a corporate event can be something special to do for business partners and clients and a fun way to treat your employees. Your corporate event is the perfect time to kick back, get out of the day to day hustle and bustle of the work schedule, and enjoy the company of the people you have built successes with.But, these events can also be a lot of work! Below are four reasons you should hire an event photographer for your next corporate event.

 

Cellphone Cameras Won’t Cut It

You might have the latest cellphone with a good camera but it will not provide the same quality pictures that a professional event photographer can. A professional photographer knows how to document an event, and can be directed to focus their attention on the aspects you most want to show off.

  Continue reading 4 Reasons an Event Photographer Completes Your Corporate Event

How to Plan for Your Personal Branding Headshot Session

Planning for HeadshotWhen it comes to getting a new job or signing a new business, professional headshots can make a big difference in how you are perceived by others. A headshot session is an investment all business owners should take into consideration. Below are some tips to help you plan your personal branding headshot session.

 

Do Your Research

There are so many different headshot styles and looks you can go for and each photographer will have its own. Pinterest is a great tool you can use for inspiration. Your photographer will help you choose what would work best for you as well.

Continue reading How to Plan for Your Personal Branding Headshot Session

Must Have Images to Redesign Your Website

redesign-websiteYou have finally decided to redesign your website. Your website is the first impression a potential client will have of you and is critical for your business. Choosing the right imagery for your website is key. These images can be a powerful type of content that will enhance the user’s experience on your website. Website images help your visitors or clients connect and feel comfortable while navigating through your site. Your website photos should be custom and representative of your brand. With that in mind, here are the list of images you will need when launching or redesigning a website.

 

Hero Images

This type of image is the featured photo on the home page of the website that is placed front and center. It can also be placed on the top of each primary page of the website as a banner.

Continue reading Must Have Images to Redesign Your Website