Website design can be very daunting. Branding your website is probably the hardest aspect of design, at Capitol Photo Interactive, we can provide you the help you need. So, how can you make sure your brand is evident throughout the pages on your site? Below are some undeniable truths about branding your website.
Develop Your Brand Standards
Designing your website before you have determined how you will be received is like walking backwards and blindfolded. Unless you are sure of your mission, your vision, and your target audience, your website will only serve to confuse potential buyers.
Your logo is the face of your company, but it should never be the sole identifying factor. As soon as your audience lands on your homepage, they should be conditioned to understand your brand. They have to know what you sell, how you sell it, andmore importantly, why you sell it.
Your Website Is Not Static
Your website has to change and grow with your company and with your buyers as well. In order to make sure your site is dynamic, you must continue to create great content that tells your brand story. Your content comes in the form of landing pages for lead generation, frequent blog posts, and videos and images that share your products and company culture.
In addition to keeping fresh content to interest your buyers and solidify your brand message, dynamic content also helps you with search engine rankings.
One Chance For A First Impression
In most cases, your website is how potential customers will determine their first impressions. Sixty-four percent of consumers say they will leave your website and never return if they have a bad first experience. We will make sure that consumers will have a positive experience when they visit your website.
Contact Us Today
Not sure of your brand standards? Let Capitol Photo Interactive help. Contact us today at 203-255-4002.