Should Dentist Invest On Professional Photography?

Dentist headshotWe have all heard the old cliché, “A picture is worth a thousand words”. In online marketing, this is especially true. Investing in professional photography for your dental website is well worth the investment.

Is Your Dental Practice Website Visually Appealing?
Your website’s design and the overall image are very important because a person typically decides if they like a website within the first 0.05 seconds of visiting it. Having great photos of you, your practice and your staff can improve the quality of your website. Hiring a professional photographer provides unique imagery that makes your site stand out. It also gives prospective new patients a look inside your dental practice.

Earn Trust With A Doctor Headshot And About Us Section
Posting a professional headshot on your website of you, your team and your practice are very important. It projects the image and style you want patients and potential patients to relate to. The right photography builds a bond with the person viewing it and ensures all your marketing material looks like it is truly yours.

Using pictures in the “About Us” section of your website is also extremely important because it serves as the personal introduction to you and your staff that you do not have the benefit of being able to do in person.

Some people will just glance the page for doctor’s or staff pictures that look warm and welcoming while others will want to read more about each person’s background to feel more comfortable about reaching out for dental care. Therefore, it is extremely important that you not only provide pictures and descriptions of your staff but also use pictures that are warm and welcoming.

Convert New Dental Patients With Professional Website Photos
The image you convey to your website visitors sets the tone for how they feel about you and your practice. It introduces you as a real person to potential new patients and conveys a sense of professionalism and warmth.

To schedule a professional photography session, contact Capitol Photo Headshots at 203-255-4002.

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