A picture really is worth a thousand words. Through the skillful manipulation of environment and technology, the result can be an image that enhances the esthetic side of your website dramatically. More than ever, companies both large and small are realizing that photography is one of the most powerful marketing techniques there is.
Photos are being utilized in magazines, books, billboards, and other printed materials to evoke an emotional response in potential customers. Positive images can create a positive atmosphere for your website through facial expressions, lighting and movement. And emotions are important when it comes to making a purchase. If a potential buyer does not see any photos regarding a certain product or service, they may be inclined to feel a sense of distrust or even reluctance to contact the company.
Choosing Photos For Your Website
Now the internet also is harnessing the power of photography when it comes to marketing appeal. Photos can be used to take a company’s website from drab to dynamic. But only if they are used right. The improper use of photography can result in drastically downgrading your design and fewer conversions. Avoid cheesy, stock image looking photos. People know how to tell when a photo looks fake. These will severely hurt the appearance of your website.
Hire A Professional Photographer
Consider hiring a professional photographer to shoot at your location or photograph some of your work for you. Paying someone to do a quality job to enhance your appearance online often results in increased sales and should never be viewed as an expense, but an investment. Hiring a photographer will also save you the time it takes to weed through the thousands of photos available online, as well as accurately shows off your goods to the world.
For more information or to schedule a session with Capitol Photo Headshots, contact us today at 203-255-4002.