Tag Archives: Photography

Genuine Photos Enhances Brand Better Than Stock Photos

Professional equipment and juice in photo studio. Concept of food photographyFor businesses today, photos are crucial. Websites, ads, and brochures all need photography, and it’s important to think carefully about what pictures you’re using as they can help or damage your company or product.

Why Does Authentic Photography Matter?

Uniqueness
Stock photos are somewhat generic and we all know a stock photo when we see it, that family with the toothy smiles or the person looking off into the horizon. Customized photos will help you avoid all that. Custom photos really hone in on what makes your company unique. Continue reading Genuine Photos Enhances Brand Better Than Stock Photos

5 Tips To Make A Website For Your Company

Social network user loginA website can generate revenue, foster goodwill between consumers and prospects, and provide strong marketing messages irrespective of what your company or career does. Whether it’s a small, large or intermediate business, well-established or brand new. People are increasingly using the Internet, increasingly every day.

Credibility
Today, more and more consumers use the Internet to search for products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors. Continue reading 5 Tips To Make A Website For Your Company

Small Business Owner Needs a Professional Headshot

Happy smart business man with team mates discussing in the backgroundMost people will go through life without ever having to hire a professional photographer. Unless we are talking about wedding photographers, or portrait photographers who photograph our kids for school.

However, increasingly people are starting businesses from their homes and offices and are in need of a photographer. Perhaps they are starting a website to sell something, or have opened a service business and need images for a brochure and website. Using imagery of any kind these days is critical to a small business success as consumers have an increasing desire to interact and engage in various ways.

Hire A Professional Photographer
Hiring a professional photographer to shoot headshots of you is a responsible and reasonable investment. A professional photographer has access to the best equipment and is a skilled photo editor. On the most basic level, this means that you are guaranteed to get a good shot. Continue reading Small Business Owner Needs a Professional Headshot

Great Photography On Your Website

website responsive concept on devicesIf your business’s website does not visually command attention and give visitors a reason to stay, they will leave before your written content has a chance to make an impression. As technology advances, professional quality photography is becoming more and more crucial for all types of websites. Photography is your chance to portray what your business does, who you serve and most importantly, your identity as a company.

Here are some important tips to keep in mind when considering photography options for your website:

No Quality In Stock
Stock photography is abundant, decent in quality and relatively inexpensive compared to hiring a photographer. And it is usually pretty easy to find a stock photo that portrays what you are looking for. But stock photos are cold, generic, overused and pretty easy to recognize in today’s online environment. Using real photographs of your employees, products, services or location will go a long way in establishing credibility, especially if your competitors are just using stock photos. Continue reading Great Photography On Your Website

Real Estate Using Professional Photography

For Sale Real Estate Sign in Front of Beautiful New HomeWhen listing a home, real estate agents often think about a curbside appeal, selling price, and the local market but too few agents spend enough time truly considering professional photography services. Today, home buyers are not starting their home search in an agent’s office. They are starting the home buying process online. To grab the most attention, earn the best price, and create home buying buzz, you need professionally staged real estate photography.

Create A Great First Impression
It is a known fact that today’s home buyers start their search online, but researchers have found that more specifically, home buyers spend the first twenty seconds looking at a home listing analyzing the home’s exterior shot. If your home has a lackluster exterior shot, most home buyers will not bother looking at other photographs or gathering other information about the home. Grabbing home buyers attention with an exterior shot that maximizes the home’s positive attributes and downplays any potential negatives through photography can instantly peak increase interest in a home. Continue reading Real Estate Using Professional Photography

Corporate and HeadShot Photography

Corporate HeadshotThe 21st Century has changed the way we conduct our personal and our business lives. Gone are the days of the business card and here to stay is the social media profile, and just like a business card, why would you want a shabby profile? Your pictures convey a lot about you, and Business Photography Fairfield CT understands that. The old adage that a picture is worth a thousand words really underestimates just how valuable your image can be when it comes to your customer making the right choice— your choice.

A snazzy Internet presence, complete with classy head shots and skilled corporate photography put a special touch on your online profile and can separate you from those that made the wrong choice and didn’t include any type of picture of themselves. Your pictures separate you from the rest of the competition— after all, your customers are buying you just as much as they are purchasing your product. Continue reading Corporate and HeadShot Photography

Top 5 Reasons Photography is More Important for Brands Than Ever

brandWe have all heard the saying “a picture is worth a thousand words.” Well that saying could not be more true in today’s fast paced world! Photography is more important than ever to help brands tell their story, and below we have listed the top five reasons why.

Photographs Help Convey Emotion

Photography has the great ability to convey emotion. A darker contrast can set the mood, a bright room or using more light, can convey happiness, different shades of blues, conveys tranquility. Your images have to easily convey the correct emotion that you want your potential customers to feel.

Continue reading Top 5 Reasons Photography is More Important for Brands Than Ever

What Is a Corporate Photographer?

There are many different types of photography out there. The most common type of corporate photography is headshots and business portraits. Photography of business events and conferences, office interiors and exteriors, and employees on the job are also common subject matter. Corporate photographers are also used to cover a company’s involvement with a charity event or community. Corporate photographers usually focus on the three areas of photography listed below.

Portraits

There are two types of photography that fall into this category. Posed and candid. Some clients request a shot of their CEO, team or even a combination in a posed manner, either in an office setting or at a location that speaks to what they do or the area where they are doing business. Continue reading What Is a Corporate Photographer?

Things to Consider Before Contacting a Photographer

With the advent of photo editing software and digital cameras, the barriers to entry into the practice of photography are lower than ever before. There are a large amount of photography companies out today, and the process of finding a reputable company which will suit your needs can be complicated if you do not know what you should consider when doing so and what questions to ask.

Thankfully, there are a number of useful tips to consider which will help you to better prepare yourself for conversations with photography companies, as well as familiarize clients with their own needs. Continue reading Things to Consider Before Contacting a Photographer

Creating Your Authentic Personal Brand

If you have a business, then you will know how imperative visual content is. Photography happens to be one of the most powerful brand assets you can invest in your business. Whether you do business on or offline, the visual identity you create for your business will set the mood and tone for the experience your clients will have for your business.

Know Your Brand Personality
Your brand personality is the way in which you convey who you are and what you do in your business. Your business brand will also have a personality or a way you want to be perceived by others. Depending on your business and what you do, you need to think about what type of brand personality is going to position you in the best way to connect with your ideal client. Continue reading Creating Your Authentic Personal Brand