Your professional image says a lot about you and your brand. When you make an important decision to get your headshots done professionally, it shows the world you mean business. Since the rise of social media, audiences are vast and your headshot is the first impression you give to the people that find you online. But before you book your session, there are a few things to consider to ensure you get the results you want.
The Purpose Of The Headshot
Every headshot has a purpose, and you should figure yours out before you schedule a session. The purpose will often dictate your clothing, makeup and hairstyle choices, as well as the number and sizes of the images you may need. Make sure your photographer knows the reason behind your headshots so they can help you meet your expectations.
Casual Or Formal
A headshot session is not a fashion shoot or an opportunity to pretend to be someone else. It is important that your headshot is an authentic representation of who you really are. Your clothing choice should be appropriate for your profession, your business, your campaign or your potential workplace. If you need to appear as an expert and look knowledgeable and confident, a good choice would be formal, professional attire. If you are looking for a headshot that will be used primarily for social media sites, a more casual look might be preferred.
Visual Support For Your Brand
Whether you decide to go with a formal or casual look, it must be a look that represents your brand. Your brand’s image consists of style, colors, and visual impact, among other things. Make sure that your headshots are aligned with the overall look and mission of your business.
The last thing you need to consider is the background for your headshots. Just as the clothes you are wearing make a statement, the background contributes to the message your headshot conveys.
For more information about professional headshots, contact us today at 203-255-4002.