Mobile websites are playing a vital role in ensuring the success of a website. They are designed to deliver appropriate information to the prospective clients in a unique manner than the conventional website. The reason is that the mobile users will be able to interact with your site in a different way on their device when compared to the traditional browser. Below are just a few of the advantages of having a mobile optimized website for your business.
Improved SEO Performance
A mobile website provides improved rankings on mobile friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
A mobile website immediately helps you stand out and presents a positive, contemporary brand identity for your organization. A mobile optimized website makes a positive statement before you have said anything.
New Advertising Opportunities
Mobile advertising is growing at a rapid pace and presents many new opportunities for reaching target audiences with unprecedented precision. If your organization advertises on Google AdWords or other PPC networks there is a good chance your ads may also be appearing in mobile listings. However, with mobile advertising you will want to ensure that your ads lead to mobile optimized landing pages, rather than your regular desktop site, for optimal results and maximum ROI.
The use of QR codes can help you easily integrate with offline media, especially press and print media. Your QR code can be scanned with smartphones and these are then electronically translated into information such as your Website URL, email address or a simple SMS.
QR codes are now becoming a popular means of offline advertisement for companies all over the world. Inserting this code into regular advertisements helps direct visitors toward your business, thereby enabling you to open up an instant communication channel with a vast offline audience as well.
For more information, contact Capitol Photo Interactive today at 203-255-4002.