Category Archives: Business Photography

What is the most important component of a good marketing strategy no matter if your business is a solo start-up or a Fortune 100? Great headshots! Prospective clients want to see the president, your sales team and other key staff.
That is why so many Fairfield County businesspeople turn to Capitol PhotoInteractive.
Digital photography maximizes attributes that are important in any business:

Quality comes from the ability to retouch any photo so you look the way you want the world to see you. And, digital imagines stay sharp for years to come, no matter how large or small the picture.
Flexibility comes with being able to add and subtract people or products from group shots so your business is always up-to-date.
Speed and cost effective. You can view the images from our computer during a photo shoot to be sure we have captured just what you want.

Why It Is A Must To Have A Professional Business Headshots?

Professional HeadshotEveryone needs amazing business headshots. Whether you are the CEO of a large corporation or owner of a small business, you need a fantastic portrait to project your image in the best possible manner. Below are some of the top reasons why you need professional business headshots.

• Google
The first thing anyone does before they make a decision to do business with a new company, hire a new contractor or employee, or make a purchase is to look you up on the internet first. People will do their research online before ever meeting you. Having a professional and flattering photo of yourself is a crucial part of your online identity.

• Credibility
Websites, social media profiles, and even avatars in blog comments are perceived as more believable and trustworthy if there is a professional headshot photo of a person rather than an anonymous placeholder. Continue reading Why It Is A Must To Have A Professional Business Headshots?

Great Photography On Your Website

website responsive concept on devicesIf your business’s website does not visually command attention and give visitors a reason to stay, they will leave before your written content has a chance to make an impression. As technology advances, professional quality photography is becoming more and more crucial for all types of websites. Photography is your chance to portray what your business does, who you serve and most importantly, your identity as a company.

Here are some important tips to keep in mind when considering photography options for your website:

No Quality In Stock
Stock photography is abundant, decent in quality and relatively inexpensive compared to hiring a photographer. And it is usually pretty easy to find a stock photo that portrays what you are looking for. But stock photos are cold, generic, overused and pretty easy to recognize in today’s online environment. Using real photographs of your employees, products, services or location will go a long way in establishing credibility, especially if your competitors are just using stock photos. Continue reading Great Photography On Your Website

Real Estate Using Professional Photography

For Sale Real Estate Sign in Front of Beautiful New HomeWhen listing a home, real estate agents often think about a curbside appeal, selling price, and the local market but too few agents spend enough time truly considering professional photography services. Today, home buyers are not starting their home search in an agent’s office. They are starting the home buying process online. To grab the most attention, earn the best price, and create home buying buzz, you need professionally staged real estate photography.

Create A Great First Impression
It is a known fact that today’s home buyers start their search online, but researchers have found that more specifically, home buyers spend the first twenty seconds looking at a home listing analyzing the home’s exterior shot. If your home has a lackluster exterior shot, most home buyers will not bother looking at other photographs or gathering other information about the home. Grabbing home buyers attention with an exterior shot that maximizes the home’s positive attributes and downplays any potential negatives through photography can instantly peak increase interest in a home. Continue reading Real Estate Using Professional Photography

Tricks On Wearing Glasses On Your Portrait Session

Guy wearing eye glassesIf you wear eyeglasses on a daily basis, you should wear them in your professional photograph, because it is how the world knows you. A great headshot captures the real you in a way that flatters and celebrates every unique part of you.

Whether shooting a business portrait for LinkedIn or photos for a website, glasses come up often in our shoots. And while they can be a great accessory for your next headshot, there are a few things that might help you to make your shoots with spectacles more spectacular!

Variety Rules: If you have more than one pair of glasses, we highly recommend bringing them. Variety is key as it will make you feel freer during your shoot and depending on their color and shape might bring out fascinating things about you with the addition of different angles, backgrounds and lighting.

Future Lens: Ask yourself if you are going to keep these for a while. If you have already had this particular pair of glasses for more than a year or two, you may want to consider upgrading before your shoot or just wearing your contact lenses instead. Continue reading Tricks On Wearing Glasses On Your Portrait Session

What Are The Appropriate Outfit For A Headshot Session?

Business Attire For A HeadshotThe primary purpose of a business headshot is to show to potential clients and associates that you are professional, reliable, trustworthy, and approachable. Looking approachable yet confident in a headshot all starts with what you decide to wear. If you wear clothing you do not feel comfortable in, it will show in your expression.

Clothing is the most important factor in your headshot, but it is definitely not the focus. When you wear proper clothing, it allows your face to command attention in the portrait and the clothing itself becomes secondary. As in life, wearing the wrong clothing takes center stage and takes attention from where you want it – on you, or in this case, on your face.

General Business Portrait Attire Tips

• Wear clothes that you feel comfortable and confident in Continue reading What Are The Appropriate Outfit For A Headshot Session?

Corporate and HeadShot Photography

Corporate HeadshotThe 21st Century has changed the way we conduct our personal and our business lives. Gone are the days of the business card and here to stay is the social media profile, and just like a business card, why would you want a shabby profile? Your pictures convey a lot about you, and Business Photography Fairfield CT understands that. The old adage that a picture is worth a thousand words really underestimates just how valuable your image can be when it comes to your customer making the right choice— your choice.

A snazzy Internet presence, complete with classy head shots and skilled corporate photography put a special touch on your online profile and can separate you from those that made the wrong choice and didn’t include any type of picture of themselves. Your pictures separate you from the rest of the competition— after all, your customers are buying you just as much as they are purchasing your product. Continue reading Corporate and HeadShot Photography

Top 5 Reasons Photography is More Important for Brands Than Ever

brandWe have all heard the saying “a picture is worth a thousand words.” Well that saying could not be more true in today’s fast paced world! Photography is more important than ever to help brands tell their story, and below we have listed the top five reasons why.

Photographs Help Convey Emotion

Photography has the great ability to convey emotion. A darker contrast can set the mood, a bright room or using more light, can convey happiness, different shades of blues, conveys tranquility. Your images have to easily convey the correct emotion that you want your potential customers to feel.

Continue reading Top 5 Reasons Photography is More Important for Brands Than Ever

The Importance of Corporate Photography for a Business

Professional photography is an investment for your business. The images have a multitude of uses that can keep returning your investment. High quality imagery is an important part of any businesses marketing goals. Not only can these quality photographs increase sales and overall perception of the value of your businesses services or goods, but it has been shown that poor quality images can actually have the reverse effect, damaging a potential customers opinion of you and turning them away from your business. Below are a list of benefits that corporate photography images can provide to your business.

Continue reading The Importance of Corporate Photography for a Business

Personal Branding with Business Owner Imagery

The importance of personal branding often gets overlooked.No matter if you are a business owner of a small of large company, you are the face of your company, and this means that you must present yourself and your business owner image professionally. Never take selfies or pictures with an inexpensive camera or cell phone. You require professional, high-quality headshots to reflect your business.

 

High-Quality Images Instills Trust

 

Trust is the number one reason that business owners need professional headshots for their office locations and website properties.Small business owners are usually held to a different standard from their counterparts. Small business customers want to know who they are doing business with.

Continue reading Personal Branding with Business Owner Imagery

Creating Your Authentic Personal Brand

If you have a business, then you will know how imperative visual content is. Photography happens to be one of the most powerful brand assets you can invest in your business. Whether you do business on or offline, the visual identity you create for your business will set the mood and tone for the experience your clients will have for your business.

Know Your Brand Personality
Your brand personality is the way in which you convey who you are and what you do in your business. Your business brand will also have a personality or a way you want to be perceived by others. Depending on your business and what you do, you need to think about what type of brand personality is going to position you in the best way to connect with your ideal client. Continue reading Creating Your Authentic Personal Brand