Your headshot is one of the most important elements of your LinkedIn profile. A good first impression encourages the viewer to read the rest of your profile. Business portraits are now on websites, social networking sites and even attached to emails we send. Below are a few simple tips for choosing the perfect LinkedIn profile photo.
Wear Professional Attire
Since LinkedIn is a professionally oriented platform, make sure that your photo depicts you in a manner appropriate for your field. Typically this means a dress shirt or blouse, a shirt and tie, or even a suit. Choose solid dark colors like blue or black. Avoid white, it can make you appear washed out. Dressing professionally also means dressing cleanly and simply, avoid wearing too much makeup, or any over the top, distracting hairstyles and jewelry. Continue reading What Makes the Perfect LinkedIn Profile Photo?
We have all heard the old adage that you never get a second chance to make a first impression, and it remains true. But what has changed is where these first impressions are made. A professional headshot (executive headshot, business headshot, business portrait, etc) is the easiest and quickest way to make a great first impression with your audience. Your target market tends to buy from people or businesses they identify with. Nowadays, it is easy to build familiarity and rapport in the minds of your consumers before you ever meet them.
Google and other search engines have become the tools of choice for potential customers and prospective employers. An up to date and flattering, perhaps even creative, headshot is essential to putting your best face forward and creating a positive and confidence building first impression. You have probably noticed that Google posts people’s photos alongside their search rankings. One study concludes that an image in your search results increases click throughs by 150 percent. Thus the advantages to one’s personal branding by having a professional headshot attached to each of one’s social media pages are obvious. So once you have a professional headshot that you love, make sure you utilize it in all of your marketing channels. Continue reading Where and How to Use Your Professional Headshot