Having a photo of yourself significantly increases your credibility with people who find you on the internet. It innately makes you easier to relate to, and more trustworthy. If you have a social media presence hopefully you have already heard the statistics supporting using a photograph as opposed to a logo. People are more likely to interact with a profile that has a photo rather than a logo. This personalizes your business. It reassures them they are doing business with a person not just another faceless business. A current and professional headshot will help your potential clients, employers and others to instantly connect and identify with you.
When To Update Your Headshot
• Your appearance has changed since your last headshot. Maybe you have a new hair color or style, got glasses or contact or maybe the clothing you wore in your last headshot is starting to look a little out of date. It may seem obvious, but you really need to look like your headshot in order for people to relate with and trust you. An outdated photo is not going to show people that you are on top of your game.
• Your last headshot is one that you took yourself. Or maybe you recruited a friend to take for you. No matter how good your camera is, it will look homemade without the expertise of a professional photographer. Your headshot should convey your professionalism and trustworthiness to people. Let a professional photographer who has experience help you do that.
• You only have one headshot. You should have several different headshots that represent different aspects of your personality, interests, and career. Then you should use each headshot for a specific purpose and on different social media sites and pages of your website. Different backgrounds, different clothing (casual vs formal), different poses (sitting vs standing), and different expressions (serious vs. smiling) will give you a variety to choose from depending on what you want to convey and accomplish.
For more information on updating your headshots, contact Capitol Photo Headshots today at 203-255-4002.