Tag Archives: Social Media

Online Photography: Show Your Business in a Whole New Light!

Blog posts, websites, social media profiles and accounts with images get better reader and user response than those without. One very important element to helping your product or service stand out above the competition is the quality of the images being used. Quality images will impress your potential customers and current clients.

Headshots For Profiles
A good headshot is still the rule of the day, but it does not have to be a stuffy looking headshot anymore. You still want a good quality professional looking shot, but it can be outdoors, or in more casual clothing than suit and tie. Many websites are choosing to go with “action” shots instead of posed stills. Your head shot is the first impression many people will get of you. Continue reading Online Photography: Show Your Business in a Whole New Light!

Creative Ways to Use Your Business Headshots

professional-headshotWhen it comes to investing in your business, nothing compares to the brand longevity and reach that professional photography can bring. Your business headshot can be one of your most effective marketing assets, especially when you are building a personal brand. Below are seven ways you can use your business headshot.

Website And Social Media
This is the first place to start to build your online presence. Use your images on your about page, timeline covers and profile pictures. Show people what it is like to work with you. You can create a feeling and mood with your images and attract the right people to your brand. Continue reading Creative Ways to Use Your Business Headshots

Is it Time to Update Your Headshot?

update headshotHaving a photo of yourself significantly increases your credibility with people who find you on the internet. It innately makes you easier to relate to, and more trustworthy. If you have a social media presence hopefully you have already heard the statistics supporting using a photograph as opposed to a logo. People are more likely to interact with a profile that has a photo rather than a logo. This personalizes your business. It reassures them they are doing business with a person not just another faceless business. A current and professional headshot will help your potential clients, employers and others to instantly connect and identify with you.

When To Update Your Headshot

• Your appearance has changed since your last headshot. Maybe you have a new hair color or style, got glasses or contact or maybe the clothing you wore in your last headshot is starting to look a little out of date. It may seem obvious, but you really need to look like your headshot in order for people to relate with and trust you. An outdated photo is not going to show people that you are on top of your game. Continue reading Is it Time to Update Your Headshot?

Online Photography: Show Your Business in a Whole New Light!

online photographyBlog posts, websites, social media profiles and accounts with images get better reader and user response than those without. One very important element to helping your product or service stand out above the competition is the quality of the images being used. Quality images will impress your potential customers and current clients.

Headshots For Profiles
A good headshot is still the rule of the day, but it does not have to be a stuffy looking headshot anymore. You still want a good quality professional looking shot, but it can be outdoors, or in more casual clothing than suit and tie. Many websites are choosing to go with “action” shots instead of posed stills. Your head shot is the first impression many people will get of you. Continue reading Online Photography: Show Your Business in a Whole New Light!

Common Headshot Mistakes

Man made a mistakeWe live in a very technologically driven world. When people want to know about something or someone, what is the first thing they do? They go online. When they want to find out about a product or service, they Google it. When they want to find out more about a person, they’re heading to Facebook, Instagram, Twitter, & Linked-In. Online appearance is extremely important. Many people make their decision while researching online. Whether you are searching for your dream job, vying for a promotion or hoping to appeal to prospective clients, your headshot should communicate that you care enough about your appearance and your profession to invest in it.

Common Headshot Mistakes

Your Smile Is Not Genuine – Your smile is your most important business tool. A professional photographer’s job is to bring out the best smile in every single person. Continue reading Common Headshot Mistakes

Head Shots and Corporate Photography

Photographer at workThe 21st Century has changed the way we conduct our personal and our business lives. Gone are the days of the business card and here to stay is the social media profile, and just like a business card, why would you want a shabby profile? Your pictures convey a lot about you, and Business Photography Fairfield CT understands that. The old adage that a picture is worth a thousand words really underestimates just how valuable your image can be when it comes to your customer making the right choice— your choice. Continue reading Head Shots and Corporate Photography

Key Features of a Mobile Website

Mobile Internet is one of the fastest-growing platforms ever. As a result, a multitude of business mobile websites are springing up as savvy business owners start to realize where most of their target audience is spending their time.

From product information to searching for a local plumber, people are using their phones more often than ever.

However, in order to have an effective mobile website, there are several key features that should be implemented that will help ensure that consumers are more likely to become paying customers:

Simplicity:

  • Trimmed down mobile website layouts allow the loading process to go much faster. Since cellphones are slower than laptops and desktop computers, this is imperative.
  • Mobile websites make it simple for consumers to call and/or email your business with a simple tap on a touchscreen or cellphone button.
  • Mobile websites can also be integrated into mobile maps, making it easier for people to locate your business.
  • SMS and text messages can be integrated with your mobile website, making it easier for you to build a list of targeted leads and customers.

Social Media:

  • Social Media is one of the top-ranked activities for mobile users. Mobile and social media go hand-in-hand.
  • A mobile website can be easily integrated with your own social media business accounts to help you more actively engage with your mobile customers.
  • Mobile users will have a way to share your mobile website with the masses via the major social media networks such as Facebook and Twitter.

Action-Based:

  • While on the go, mobile consumers are usually looking for specific information about a business. The beauty in this is that half of them are likely to take some type of action as far as contacting or visiting the business within 24hrs.
  • Mobile websites are created in a way to help move this conversion process along as quickly as possible; such as making your contact details as prominent as possible and including a strong call to action.

Mobile Coupons and Deals

  • Mobile coupons and deals are more easily controlled via a mobile website through redemption tracking.
  • Users can have the option to have a coupon or special emailed, shared via social networks, or saved to their cellphone.
  • There are several tools available to help mobile sites schedule coupon start dates, expiration dates, and new promotions.