Website Headshots: Tips to Match Your Brand

One of the keys to a great company website is having consistent, professional company headshots. Your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. Inconsistent headshots can have a negative impact on how people perceive your brand, your reputation, and your business.


Expressions Express Your Brand

A company’s personality is reflected in your team’s expressions. If your business is stern and serious, closed mouth expressions and a soft smile are ideal for company’s website photos. If the company culture is outgoing and fun, then it’s playful expressions and big smiles in your photos. Remember, these expressions should resonate with your target customers and will help them to trust your company with their business.


You Are What You Wear

Make sure that you establish a wardrobe guide to your team members when planning your photo shoot. The guideline should reflect your company’s regular work attire, whether it be and suit and tie or something more casual. At Capitol Photo Interactive, we suggest darker, solid colors over busy prints and patterns.


Set The Scene For Your Brand

If you have multiple locations, we suggest a clean background and lighting set up to help you to create consistent headshots. This is key, so when it comes time to update your team page with new members, they will not look out of place.


Hire Professionals

A great headshot photographer is more than just a person with a camera. A professional photographer bring tons of experience while helping to direct people to get the best expression and posture, while keeping the look consistent withyour entire team.


Contact Capitol Photo Interactive

If you are ready to enhance your company brand with staff headshots and company headshots that gives your team a coherent look, vision, and style that is undeniable, contact Capitol Photo Interactive today at 203-255-4002.

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