In today’s competitive business and social environment success or failure can hinge on how well you are able to connect with your client base. Words go only so far in bringing your message to the market. Nothing out performs a well executed portrait’s ability to help you connect at a deeper level with your prospective clients. An unbelievable creative portrait can speak volumes. An image of you skillfully created brings you and your clients face to face like no other medium.
Traditional Corporate Headshot
Most traditional corporate headshots are of well-dressed and well groomed individuals. They give a sense of being an organized, structured, and professional company. Continue reading Traditional and Modern Corporate Headshots
If you have an upcoming corporate event, you will want to capture the key moments. In order to do that, it is best to hire an event photographer. Below are a few reasons to hire Capitol Photo Interactive for your corporate event.
- Chances are, you have too much on your plate! Hosting an event comes with a laundry list of responsibilities. Even if someone else within your organization volunteered to help with the photography,they will probably still need quite a bit of assistance with direction since they may not have any experience photographing events. Either way, this puts an intense amount of pressure on you to be in way too many places at once. It is better to hire an event photographer and take away one responsibility from the plethora you are loaded with.
Continue reading Corporate Event Photography
Your logo and your website happen to be just two parts of your visual branding.But there is also another key element missing that is needed to communicate with that dream client of yours. The other key element needed happens to be brand photos.
What Are Brand Photos?
Brand photos are images that you use to represent your business and brand.
Continue reading Attract Your Ideal Clients with Brand Photos
One of the keys to a great company website is having consistent, professional company headshots. Your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. Inconsistent headshots can have a negative impact on how people perceive your brand, your reputation, and your business.
Expressions Express Your Brand
A company’s personality is reflected in your team’s expressions. If your business is stern and serious, closed mouth expressions and a soft smile are ideal for company’s website photos. Continue reading Website Headshots: Tips to Match Your Brand
Corporate headshots are an essential part of your company’s public relations profile.It is imperative that the way the corporate head shots are photographed matches the essence of your branding, from the posing to lighting and clothing to expression. With that in mind, there are a few questions to consider.
What Image Is Your Company Trying To Project?
Decide on what your portraits need to convey, and consider all of your options. We have found that over the last several years, clients have moved away from the studio headshot with a backdrop to a more environmental portrait. Continue reading Environmental Portraits and Corporate Headshots
You have just made the decision to get new headshots to appear fresh and attract desirable to new clients. We all know that what you wear will have your potential client ultimately and subconsciously decide to choose you for your services. They may not consciously make this decision, but if they view your image and see you dressed in frumpy clothes and wearing gaudy jewelry, they may choose someone else to do business with. Below are a few helpful tips on what you can wear or how you can appear in your headshots to attract the right client.
Dress For Your Occupation
If you are a lawyer, you do not want to be photographed in beach attire or jeans and a tee-shirt. It is important to know your occupation so you can dress for it. Male lawyers should wear well-tailored suits or even a simple dress shirt with a tie. Woman lawyers should avoid prints and go with something striking and bold, allowing them to look dominant and fierce. Continue reading Proper Attire to Attract the Right Client
Casual headshots are an informal way of introducing yourself within all of your marketing efforts. Casual headshots are more lifestyle oriented that your average corporate headshot and portray a much trendy, hipper, youthful vibe. This type of headshot provides a way to give a personal touch of your branding so that it better reflects the tone you want to set and your individual personality.
Headshots are part of our media driven business world and getting an excellent shot is as important as having the right experience and education. So try and shake things up and show that you are up to speed in this fast paced moving world, read these tips below that will give you just the right edge that clients are looking for. Continue reading Casual Corporate Headshot: How to Look More Approachable
Today there are numerous ways to get yourself out there and on social media. Your image is important and something that contributes to your business as well as your personal brand. One of the most important things to consider is what social media sites you are using and what goals you have for them. For example on LinkedIn you definitely want a professional image that is more of acloseup headshot while a personal Twitter account might allow for something more casual and relaxed and your personal Facebook photo would likely be similar. Your image on social media will be a first impression and it is key to make a good one!
At Capitol Photo Interactive, we have been shooting both headshots and portraits for many years and we have the precise knowledge of what works, but it is also important to project an image that you want to present. We will work with you to create those looks collaboratively so you can have a social media headshot or portrait that works for you. Continue reading Get the Most out of Your Social Media Headshots
The most difficult part of headshot photography is probably the pose. Clients can have great attire and have a great face but it does not mean anything if the pose is not right. Your pose is your paralanguage spoken through a photo, it can completely make or break your personality. Below are a list of common headshot poses.
The Leaning Pose
Clients who are too shy to pose for the camera often find it hard to stand straight without getting too stiff. Leaning to one side can help them relax. Leaning against a wall or railing makes the pose seem much more natural. It works great for outdoor shoots.
A sitting pose is another great pose for an outdoor session to help clients relax better. Clients tend to have more control over their body and facial expressions when they are sitting. Sitting on a chair or a stairwell with hands perfectly placed on the knees, can make you seem content and confident in your photos. Continue reading Great Poses to Consider for Your Next Headshot Session
You never want to make a bad first impression. Unfortunately, people will make judgement about you just by looking at your photo. It only takes about one-tenth of a second for someone to assess your photo and decide whether they trust you and want to work with you.
Your online appearance is critical. Potential clients are greeted with your online profile before they meet you. LinkedIn found that having a profile picture makes your profile 14 times more likely to be viewed by others, so it is for your benefit if you have a solid profile picture that accurately portrays who you are and lines well with your core competencies. Continue reading The Transition From Traditional to Modern Headshots