For businesses today, photos are crucial. Websites, ads, and brochures all need photography, and it’s important to think carefully about what pictures you’re using as they can help or damage your company or product.
Why Does Authentic Photography Matter?
Stock photos are somewhat generic and we all know a stock photo when we see it, that family with the toothy smiles or the person looking off into the horizon. Customized photos will help you avoid all that. Custom photos really hone in on what makes your company unique. Continue reading Genuine Photos Enhances Brand Better Than Stock Photos →
Nothing compares to the durability of the brand and scope that professional photography can offer when it comes to investing in your company. Your headshot company can be one of your most effective marketing resources, particularly when you create a personal brand. You can use your business headshot in seven ways below.
Website And Social Media
This is the first place to start to build your online presence. Use your images on your about page, timeline covers, and profile pictures. Show people what it is like to work with you. You can create a feeling and mood with your images and attract the right people to your brand. Continue reading Innovative Ways to Use Your Business Headshots →
In this age of digital photography and smart phones, anyone can take reasonable snaps to make the most of their business. The problem is competition is fierce and to make the most of your marketing you need to take your photos to the next level. Professional photography is a great way to not only engage your audience, but to also showcase your brand and company’s personality.
Using Professional Photography
Photographs are easily relatable for your audience. That emotional connection gives your users the reassurance that you are someone they can trust, even before they walk in your door. Continue reading Does Creating Authentic Images Essential For Your Brand? →
If you wear eyeglasses on a daily basis, you should wear them in your professional photograph, because it is how the world knows you. A great headshot captures the real you in a way that flatters and celebrates every unique part of you.
Whether shooting a business portrait for LinkedIn or photos for a website, glasses come up often in our shoots. And while they can be a great accessory for your next headshot, there are a few things that might help you to make your shoots with spectacles more spectacular!
Variety Rules: If you have more than one pair of glasses, we highly recommend bringing them. Variety is key as it will make you feel freer during your shoot and depending on their color and shape might bring out fascinating things about you with the addition of different angles, backgrounds and lighting.
Future Lens: Ask yourself if you are going to keep these for a while. If you have already had this particular pair of glasses for more than a year or two, you may want to consider upgrading before your shoot or just wearing your contact lenses instead. Continue reading Tricks On Wearing Glasses On Your Portrait Session →
In today’s competitive business and social environment success or failure can hinge on how well you are able to connect with your client base. Words go only so far in bringing your message to the market. Nothing out performs a well executed portrait’s ability to help you connect at a deeper level with your prospective clients. An unbelievable creative portrait can speak volumes. An image of you skillfully created brings you and your clients face to face like no other medium.
Traditional Corporate Headshot
Most traditional corporate headshots are of well-dressed and well groomed individuals. They give a sense of being an organized, structured, and professional company. Continue reading Traditional and Modern Corporate Headshots →
We live in a very technologically driven world. When people want to know about something or someone, what is the first thing they do? They go online. When they want to find out about a product or service, they Google it. When they want to find out more about a person, they’re heading to Facebook, Instagram, Twitter, & Linked-In. Online appearance is extremely important. Many people make their decision while researching online. Whether you are searching for your dream job, vying for a promotion or hoping to appeal to prospective clients, your headshot should communicate that you care enough about your appearance and your profession to invest in it.
Common Headshot Mistakes
Your Smile Is Not Genuine – Your smile is your most important business tool. A professional photographer’s job is to bring out the best smile in every single person. Continue reading What Are The Basic Headshot Mistakes? →
When you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies.
A professional headshot is one of the most powerful and affordable pieces of your personal brand. A professional headshot is simply a ‘must-have’ for some professionals as they are a way of marketing yourself, branding yourself, getting your face in front of the general public. People are more likely to do business with those they know, like and trust. A polished professional headshot should portray what you want others think about you and your business. Your headshot should reflect professionalism, trustworthiness and friendliness. Continue reading What Is The Importance Of An Headshot? →
Whether you are taking a call on Skype, creating a LinkedIn profile, networking on Facebook, or putting your best face forward on your own website, your online brand is often people’s first contact with you. A professional image, that represents you authentically, is more important than ever. So hiring the right photographer is crucial, as well as having a plan for how you are going to tell your story visually. The next time you are preparing to have new headshots taken, here are some things to keep in mind.
Find The Right Photographer
Your headshots should be taken in the same style as the rest of your brand. Whether your brand is playful and colorful, or minimal, serious, and stark, you should take the time to find a photographer who can shoot in this style. Take the time to go through each photographer’s online portfolio carefully, and take note. Does their work really shine mostly working with natural light or in-studio? Are they able to capture motion well? Do they make use of the subject’s surroundings and incorporate them into the magic of the photos, or are their photos more one-dimensional? Continue reading Headshots and Personal Branding →
When it comes to choosing a background for your professional headshots, you have plenty of options. Ideally, you want a headshot background that does not draw any attention to itself. Headshots for creative professions may incorporate more drama, color, pattern and texture providing it does not take focus away from the subject.
Whichever background you decide to use for your headshot, make sure it helps convey the meaning you intend to capture in the end result you are after. Below are a list of background ideas for your business headshot.
Let us start with the standard. Most corporate headshots require a plain white background. The white background is clean and does not provide and distractions and the viewer’s attention is immediately pulled into the face in the image. Continue reading Professional Headshot Backgrounds for Business Headshot →
The primary purpose of a business headshot is to show to potential clients and associates that you are professional, reliable, trustworthy, and approachable. Looking approachable yet confident in a headshot all starts with what you decide to wear. If you wear clothing you do not feel comfortable in, it will show in your expression.
Clothing is the most important factor in your headshot, but it is definitely not the focus. When you wear proper clothing, it allows your face to command attention in the portrait and the clothing itself becomes secondary. As in life, wearing the wrong clothing takes center stage and takes attention from where you want it – on you, or in this case, on your face.
Continue reading Choosing the Right Attire for Your Headshot Session →
When you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies. Continue reading The Importance of a Headshot →