A picture says a thousand words but video tells your story. Video gives you the ability to introduce yourself to your customer through interviews, and the sights and sounds of your business or organization. Not only do videos improve your website, they improve your business.
Video Can Showcase Your Business
Having a video is a quick, creative and informational way to showcase your business, products and services. A video does not have to be any longer than two minutes and in this time you will be able to tell your story in a creative and attractive way. It is a good idea to have a video on your company website, therefore visitors will be able to quickly understand what your business is about without having to scroll through your website for more details. Continue reading…
Finding the best corporate headshot photographer can be an overwhelming experience. When it comes to corporate photography, there is a world of choice available, and to make sure that you get the best possible photographer, doing a little bit of research is recommended.
Always make sure that you check out any potential photographer thoroughly. You will want to not only see some customer reviews of their services, but you will also want to take a detailed look at their portfolio, as well as ask them as many questions as you can.
Talking is an excellent way to get to know any potential company, and you should explain your requirements to prospective studios, and then speak to them about their interpretations, as well as any recommendations that they may have.
Communication is crucial and the best way to do this is face to face, although email and telephone are also useful for initial enquiries. Meeting someone in person gives you a feel for who they are, and what makes them tick, and hopefully making the decision process a little easier. Continue reading…
An effective small business website can help you improve search engine optimization, boost credibility, and drive conversions from your potential customers. From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.
Clearly stating your name and summing up your products or services on the homepage is key to grabbing your viewers attention and keeping them on your website. Continue reading…
As an owner of a company, you always want photos of your business to stand out. Whether your photos are on your website, print campaign or utilized on social media, you want to make great and lasting impressions. An image can make all the difference and be that distinguishing factor is having your message heard.
Professional photographers understand composition and how to frame an image. Hiring a photographer will get you their skills and expertise, as well as their unique perspective. They have an objective view that you do not have, as a member of the company. An outside view will allow them to find a picture that uniquely suits your business and its brand. Continue reading…
No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages. Whether your business is small, large or in-between, well-established or brand new. People use the Internet in greater and greater numbers, more and more every day.
Today, more and more consumers use the Internet to search for products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors. Continue reading…
Photography is crucial for businesses today. Websites, ads, and brochures all need photography and it is important to put serious thought into what photos you use because they can benefit or hurt your business or brand.
Why Does Authentic Photography Matter?
Stock photos are somewhat generic and we all know a stock photo when we see it, that family with the toothy smiles or the person looking off into the horizon. Customized photos will help you avoid all that. Custom photos really hone in on what makes your company unique. Continue reading…
Mobile websites are playing a vital role in ensuring the success of a website. They are designed to deliver appropriate information to the prospective clients in a unique manner than the conventional website. The reason is that the mobile users will be able to interact with your site in a different way on their device when compared to the traditional browser. Below are just a few of the advantages of having a mobile optimized website for your business.
Improved SEO Performance
A mobile website provides improved rankings on mobile friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories. Continue reading…
A headshot is always needed because of large social media dominance and online presence by businesses. Because many of our introductions and business relations are done virtually, it is crucial to have a professional headshot that makes a good first impression on your consumers and cliental.
When Do You Know It Is Time For A New Headshot?
If your hair has changed, your appearance has drastically changed or perhaps you are starting your first business. It is time for you to contact a professional photographer for a headshot. As a rule of thumb, your business headshot should be updated every two-three years. As time goes on, we change and, therefore, so should our headshots. Below are three reasons why you should contact Capitol Photo Headshots today for your headshot session. Continue reading…
When it comes to investing in your business, nothing compares to the brand longevity and reach that professional photography can bring. Your business headshot can be one of your most effective marketing assets, especially when you are building a personal brand. Below are seven ways you can use your business headshot.
Website And Social Media
This is the first place to start to build your online presence. Use your images on your about page, timeline covers and profile pictures. Show people what it is like to work with you. You can create a feeling and mood with your images and attract the right people to your brand. Continue reading…
Professional headshots are critical to your brand. You only have a few seconds to make a first impression when a potential client lands on your website or LinkedIn page. You are your brand. Upon meeting you or viewing your headshot, potential clients very quickly decide if they feel a connection to you and your company. Do you look approachable, professional, trustworthy? All of these are important characteristics of your company’s brand. It is imperative that the headshot you share with your potential customer be professional.
• Hire A Professional To Look Professional
If you are presenting yourself as someone with expertise or qualifications of any kind, your online photos need to reflect that. There really is only one right way to do this. Use an image taken by a professional photographer who specializes in business and corporate headshot photography. Continue reading…
Everyone needs amazing business headshots. Whether you are the CEO of a large corporation or owner of a small business, you need a fantastic portrait to project your image in the best possible manner. Below are some of the top reasons why you need professional business headshots.
The first thing anyone does before they make a decision to do business with a new company, hire a new contractor or employee, or make a purchase is to look you up on the internet first. People will do their research online before ever meeting you. Having a professional and flattering photo of yourself is a crucial part of your online identity.
Websites, social media profiles, and even avatars in blog comments are perceived as more believable and trustworthy if there is a professional headshot photo of a person rather than an anonymous placeholder. Continue reading…
Taking a family photo can be a little bit stressful. Getting all of the family members together, dressed nicely, and looking happy can be a chore, especially if you have small children. Even though it may not always be easy, you take your family pictures every year because you know it is worth it to document those special and candid moments. Below are some helpful tips to make your next family photo less stressful.
Choose The Right Location
You do not need to have a glamorous location to get a great family photo. A great family photo can be shot anywhere, even at home. When thinking about location, think about the activities you do as a family. Continue reading…
In this age of digital photography and smart phones, anyone can take reasonable snaps to make the most of their business. The problem is competition is fierce and to make the most of your marketing you need to take your photos to the next level. Professional photography is a great way to not only engage your audience, but to also showcase your brand and company’s personality.
Using Professional Photography
Photographs are easily relatable for your audience. That emotional connection gives your users the reassurance that you are someone they can trust, even before they walk in your door. Continue reading…
Most people think of corporate headshots and business portraits in terms of full color. It is true that color portraits convey a richness and drama that grayscale images may not accomplish. But more and more companies are choosing to use black and white images on their websites.
What Are The Benefits Of Color Photography?
Color photography can be very useful, whether published in print or online. Color catches the eye. It is considered more appealing and attractive by many people than black and white. Color can convey the message of your story, webpage or headshot better, as well. If you are showing pictures of your new office or your new product, it would make sense to exhibit them in all their real, colorful existence. Color headshots seem to be the standard but there is still a need for a great black and white headshot. Continue reading…
Most people will go through life without ever having to hire a professional photographer. Unless we are talking about wedding photographers, or portrait photographers who photograph our kids for school.
However, increasingly people are starting businesses from their homes and offices and are in need of a photographer. Perhaps they are starting a website to sell something, or have opened a service business and need images for a brochure and website. Using imagery of any kind these days is critical to a small business success as consumers have an increasing desire to interact and engage in various ways.
Hire A Professional Photographer
Hiring a professional photographer to shoot headshots of you is a responsible and reasonable investment. A professional photographer has access to the best equipment and is a skilled photo editor. On the most basic level, this means that you are guaranteed to get a good shot. Continue reading…
If your business’s website does not visually command attention and give visitors a reason to stay, they will leave before your written content has a chance to make an impression. As technology advances, professional quality photography is becoming more and more crucial for all types of websites. Photography is your chance to portray what your business does, who you serve and most importantly, your identity as a company.
Here are some important tips to keep in mind when considering photography options for your website:
No Quality In Stock
Stock photography is abundant, decent in quality and relatively inexpensive compared to hiring a photographer. And it is usually pretty easy to find a stock photo that portrays what you are looking for. But stock photos are cold, generic, overused and pretty easy to recognize in today’s online environment. Using real photographs of your employees, products, services or location will go a long way in establishing credibility, especially if your competitors are just using stock photos. Continue reading…
Hiring a professional photographer versus shooting photos yourself. There are many things that real estate agents can agree upon, and one of these is that most people are finding their new homes via the Internet. It is absolutely essential for any real estate agent to advertise online if the agent wants to be successful.
Once you have your website up and running, you need to provide as much information as you can to potential buyers. People are looking at homes and basing their opinions on the things that you write and the pictures they see. The pictures really do so much to make buyers want to see the property, so the best real estate agents hire professional photographers to take these pictures for the website and other forms of marketing. Continue reading…
Professional photography is one of the best ways to capture memories and preserve photos with the highest quality to look back on for many years to come. There are many reasons to take professional photos, and if you have a big occasion coming up, one of the best things you can do is get in touch with Capitol Photo Headshots.
With the proliferation of business-oriented social media, such as LinkedIn and online portfolios that showcase your work, having a professional business photo or headshot is becoming more and more important.
When your employees are your key resources, you need to make sure you present them in the best way. We specialize in corporate headshots of your staff. Working with a wide range of organizations, we know what it takes to promote your company with professional quality headshot portraits. Continue reading…
LinkedIn is one of the best ways on the internet to promote yourself as a professional. Your LinkedIn page is like your very own personal online portal where you can list your achievements and accomplishments and details about your job experience and skills. This information is shared with everyone who you are connected with, as well as other professionals, headhunters, CEO’s and recruiters who might be looking for someone like you and stumble upon your profile. LinkedIn is also regarded as the second best way to get a job nowadays, second only to employee referrals. It is imperative that you know how to communicate your value to like minded professionals and employers and it all starts with your picture.
We all know, a first impression is a lasting impression. Your photo is a very important part of your LinkedIn profile for a number of reasons. When you meet a LinkedIn contact in person for the first time, they will be able to recognize you because of your photo. Continue reading…
Your professional image says a lot about you and your brand. When you make an important decision to get your headshots done professionally, it shows the world you mean business. Since the rise of social media, audiences are vast and your headshot is the first impression you give to the people that find you online. But before you book your session, there are a few things to consider to ensure you get the results you want.
The Purpose Of The Headshot
Every headshot has a purpose, and you should figure yours out before you schedule a session. The purpose will often dictate your clothing, makeup and hairstyle choices, as well as the number and sizes of the images you may need. Make sure your photographer knows the reason behind your headshots so they can help you meet your expectations. Continue reading…
Product photography is a critical and essential investment for any business. The advertising and marketing world has always been visually oriented and even more so today. As it turns out, 90 percent of all information our brains process is visual. Our brains process visual information no less than 60,000 times faster than text, which is a major reason why we tend to remember 80 percent of what we see, but only 20 percent of what we read. To make your website, digital marketing, promotional materials, and print advertisements stand out, professional product photography is essential. There is only so much that can be said in words, and amazing photos of your products are the biggest influence behind your customers’ buying decisions.
Why Product Photography Is Important
In today’s visual world, where media is more influential in business than ever, it is impossible to sell your products or services without professional photos that complement your business’s style, show off the details of your product, and illustrate your products’ value. Product photography is valuable for a variety of businesses. Continue reading…
We have all heard the old adage that you never get a second chance to make a first impression, and it remains true. But what has changed is where these first impressions are made. A professional headshot (executive headshot, business headshot, business portrait, etc) is the easiest and quickest way to make a great first impression with your audience. Your target market tends to buy from people or businesses they identify with. Nowadays, it is easy to build familiarity and rapport in the minds of your consumers before you ever meet them.
Google and other search engines have become the tools of choice for potential customers and prospective employers. An up to date and flattering, perhaps even creative, headshot is essential to putting your best face forward and creating a positive and confidence building first impression. You have probably noticed that Google posts people’s photos alongside their search rankings. One study concludes that an image in your search results increases click throughs by 150 percent. Thus the advantages to one’s personal branding by having a professional headshot attached to each of one’s social media pages are obvious. So once you have a professional headshot that you love, make sure you utilize it in all of your marketing channels. Continue reading…
Having a photo of yourself significantly increases your credibility with people who find you on the internet. It innately makes you easier to relate to, and more trustworthy. If you have a social media presence hopefully you have already heard the statistics supporting using a photograph as opposed to a logo. People are more likely to interact with a profile that has a photo rather than a logo. This personalizes your business. It reassures them they are doing business with a person not just another faceless business. A current and professional headshot will help your potential clients, employers and others to instantly connect and identify with you.
When To Update Your Headshot
• Your appearance has changed since your last headshot. Maybe you have a new hair color or style, got glasses or contact or maybe the clothing you wore in your last headshot is starting to look a little out of date. It may seem obvious, but you really need to look like your headshot in order for people to relate with and trust you. An outdated photo is not going to show people that you are on top of your game. Continue reading…
Blog posts, websites, social media profiles and accounts with images get better reader and user response than those without. One very important element to helping your product or service stand out above the competition is the quality of the images being used. Quality images will impress your potential customers and current clients.
Headshots For Profiles
A good headshot is still the rule of the day, but it does not have to be a stuffy looking headshot anymore. You still want a good quality professional looking shot, but it can be outdoors, or in more casual clothing than suit and tie. Many websites are choosing to go with “action” shots instead of posed stills. Your head shot is the first impression many people will get of you. Continue reading…
Getting your photo taken can quiet nerve racking, especially when you do not consider yourself photogenic. Many people are faced with this problem, but there are remedies to make you look your very best. Looking and feeling good in front of the camera is a skill that you can learn.
Embrace Your Uniqueness
Photogenic people seem confident no matter where they are or what they are wearing. But notice that word, confident. It is not because they are any more attractive than the rest of the world, it is because they are less self conscious about their appearance.
Many people lack the confidence because they find faults on their face such as the gap in your teeth, the crow’s-feet that appear when they smile, or their stubborn hair. Rather than trying to hide what you consider your faults, embrace what makes you unique. Continue reading…
Today, advertising is not just about getting your name out there anymore. To make your business or career successful you have to stand out among the competition by putting your best face forward. From company websites to business oriented social media sites like LinkedIn, you are the most powerful marking tool on your page.
Show Your Personality
Whether you are a corporate executive or an entrepreneur, your headshot is part of your brand. As one of your essential marketing tools, your photograph gets you noticed and encourages people to engage with you. Your headshot photograph shows your personality and helps convey your approachability, friendliness and professionalism. Continue reading…
Special events are celebrations that make up a lifetime of memories. Making sure that you have a professional, experienced photographer to capture these moments means making sure that you can look back on your most special days and see your friends, family, and colleagues at their best.
Corporate and Commercial Photography
Having a professional photographer at your event is a must! We can capture professional pictures that can be used to promote future events, and showcase some examples to future clients. Capturing your event through professional photography can provide a nice visual documentation of your event without having your future clients rely too much on imagination. Having photos documented has unlimited positives, they can also be used later to present certain events on websites, flyers, portfolios, etc. Continue reading…
A picture really is worth a thousand words. Through the skillful manipulation of environment and technology, the result can be an image that enhances the esthetic side of your website dramatically. More than ever, companies both large and small are realizing that photography is one of the most powerful marketing techniques there is.
Photos are being utilized in magazines, books, billboards, and other printed materials to evoke an emotional response in potential customers. Positive images can create a positive atmosphere for your website through facial expressions, lighting and movement. And emotions are important when it comes to making a purchase. If a potential buyer does not see any photos regarding a certain product or service, they may be inclined to feel a sense of distrust or even reluctance to contact the company. Continue reading…
When running your own business, it is essential that you create a powerful online presence that makes a lasting impact on your audience. Potential clients are more likely to reach out and connect with you. You may not have a website, but there are now many online platforms where you can market yourself for little to no cost. Many even provide the same results you would get from a dedicated website. There is absolutely no reason to not have an online presence in today’s marketplace. So here are simple ways to create an impactful online presence.
• Professional Headshot
A professional headshot shows the face behind your business. A professional photo can be integrated into your entire brand and indicates the level at which you conduct business. Professional photographers can capture your personality and use the best angle and lighting to enhance all of your online profiles. Continue reading…
When listing a home, real estate agents often think about curbside appeal, selling price, and the local market but too few agents spend enough time truly considering professional photography services. Today, home buyers are not starting their home search in an agent’s office. They are starting the home buying process online. To grab the most attention, earn the best price, and create home buying buzz, you need professionally staged real estate photography.
Create A Great First Impression
It is a known fact that today’s home buyers start their search online, but researchers have found that more specifically, home buyers spend the first twenty seconds looking at a home listing analyzing the home’s exterior shot. If your home has a lackluster exterior shot, most home buyers will not bother looking at other photographs or gathering other information about the home. Grabbing home buyers attention with an exterior shot that maximizes the home’s positive attributes and downplays any potential negatives through photography can instantly peak increase interest in a home. Continue reading…
We have all heard the old cliché, “A picture is worth a thousand words”. In online marketing this is especially true. Investing in professional photography for your dental website is well worth the investment.
Is Your Dental Practice Website Visually Appealing?
Your website’s design and overall image is very important because a person typically decides if they like a website within the first 0.05 seconds of visiting it. Having great photos of you, your practice, and your staff can improve the quality of your website. Hiring a professional photographer provides unique imagery that makes your site stand out. It also gives prospective new patients a look inside your dental practice. Continue reading…
Consumers have a wealth of information at their fingertips these days. Potential clients and employers rely heavily on your digital identity to make decisions. What your online presence says about you can be a deal breaker. Take your online reputation into your own hands rather than leaving it up to chance. Here’s some tips on how:
A good place it start is by doing a search of your name or business and see what comes up. Determine whether the first search results are representative of you and your brand. Do other people show up before you? Would it be easy to get you confused with another person or business? An easy way to do this is with a quality profile picture, putting your face to your name. Your profile picture is often times the first impression potential clients get of you, so you want make sure it is the right impression. Professional business portraits will make you look polished and reputable in addition to establishing your identity. Continue reading…
A good professional business portrait on LinkedIn (and anywhere else) is one of the most effective ways for you to stand out and market yourself. Just having a profile picture alone is enough to make your profile 14 times more likely to be viewed! Continue reading…
The most important thing to consider when getting a great professional headshot is to capture your authentic brand. That is our focus in every headshot session we do. We work with you individually to fully understand your brand and convey it in your final images.
Choosing the right background for photography adds depth to your photos and makes a big impact on the overall professionalism of your shoot. At Capitol Photo Headshots we offer several selections and work with you to pick the right background. Continue reading…
If you wear eyeglasses on a daily basis, you should wear them in your professional photograph, because it is how the world knows you. A great headshot captures the real you in a way that flatters and celebrates every unique part of you.
Whether shooting a business portrait for LinkedIn or photos for a website, glasses come up often in our shoots. And while they can be a great accessory for your next headshot, there are a few things that might help you to make your shoots with spectacles more spectacular!
Variety Rules: If you have more than one pair of glasses, we highly recommend bringing them. Variety is key as it will make you feel freer during your shoot and depending on their color and shape might bring out fascinating things about you with the addition of different angles, backgrounds and lighting. Continue reading…
In today’s competitive business and social environment success or failure can hinge on how well you are able to connect with your client base. Words go only so far in bringing your message to the market. Nothing out performs a well executed portrait’s ability to help you connect at a deeper level with your prospective clients. An unbelievable creative portrait can speak volumes. An image of you skillfully created brings you and your clients face to face like no other medium.
Traditional Corporate Headshot
Most traditional corporate headshots are of well-dressed and well groomed individuals. They give a sense of being an organized, structured, and professional company. Continue reading…
The primary purpose of a business headshot is to show to potential clients and associates that you are professional, reliable, trustworthy, and approachable. Looking approachable yet confident in a headshot all starts with what you decide to wear. If you wear clothing you do not feel comfortable in, it will show in your expression.
Clothing is the most important factor in your headshot, but it is definitely not the focus. When you wear proper clothing, it allows your face to command attention in the portrait and the clothing itself becomes secondary. As in life, wearing the wrong clothing takes center stage and takes attention from where you want it – on you, or in this case, on your face.
We live in a very technologically driven world. When people want to know about something or someone, what is the first thing they do? They go online. When they want to find out about a product or service, they Google it. When they want to find out more about a person, they’re heading to Facebook, Instagram, Twitter, & Linked-In. Online appearance is extremely important. Many people make their decision while researching online. Whether you are searching for your dream job, vying for a promotion or hoping to appeal to prospective clients, your headshot should communicate that you care enough about your appearance and your profession to invest in it.
Common Headshot Mistakes
Your Smile Is Not Genuine – Your smile is your most important business tool. A professional photographer’s job is to bring out the best smile in every single person. Continue reading…
When you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies. Continue reading…
Every occupation needs a headshot photo and if you do not already have one, it may be time to consider meeting with a professional. A headshot captured by a professional photographer is the best way to make sure people know exactly who you are. People want to be able to recognize you at your first meeting and your headshot will help them to identify the right person they are looking for. With potential clients, your headshot is your virtual handshake. The photo will also come in handy for many needs such as your website, public relations, advertising, and more. Continue reading…
If it has been a while since you have taken a professional headshot, then you may want to consider getting one taken. There are several ways that a business can benefit if you get a professional head shot taken. Below are some of the benefits of taking corporate headshots at Capitol PhotoInteractive: Make The Right First Impression
First impressions are very important. The first impression that clients get could be one of the main factors that determines whether they decide to do business with you. A professional headshot will help your potential clients get the right first impression of you. For example, when people see your professional headshot, they can get the impression that you are warm, creative and approachable. Your clients are also more likely to take you seriously if you have a professional head shot. They want to do business with people who look the part. Continue reading…
The 21st Century has changed the way we conduct our personal and our business lives. Gone are the days of the business card and here to stay is the social media profile, and just like a business card, why would you want a shabby profile? Your pictures convey a lot about you, and Business Photography Fairfield CT understands that. The old adage that a picture is worth a thousand words really underestimates just how valuable your image can be when it comes to your customer making the right choice— your choice. Continue reading…
These days, it’s absolutely essential for local businesses to have a mobile website. Yet, understandably, business owners may wonder if the return on investment (ROI) is worth it and better, yet, will a mobile website help boost ROI. Not only is a mobile website important for the success of your business, but it can certainly boost your ROI:
Click to Call: Mobile websites provide a simple way for consumers to tap a button or screen and have their call connected to a business. The convenience alone has helped a multitude of companies gain new business.
Shopping at Any Time, Any Hour: One of the best benefits for consumers is that a mobile website allows them to shop any time, any place, and anywhere. With so many people on the go, this is important to feature to offer. Round-the-clock shopping of course, gives local businesses the opportunity to reach more potential customers.
Mobile websites can be developed to accommodate any type of device that has an Internet connection, from Blackberries, iPhones, Android-based smartphones, and more. Subsequently, this allows everyone the ability to access a mobile website that is user-friendly according to a device’s dimensions and capabilities.
Faster Loading Times: Mobile websites are designed to load much quicker than traditional websites on mobile devices. With faster load times, not only are people twice as likely to stay on a mobile website to seek information, but they are also like to become return users. Furthermore, optimized mobile websites increase the chances of customers referring others to your business.
Consumer Smartphone Habits: Smartphone usage is not a fad, and its use is expected to continue to grow. Within the next few years, seeking information online via mobile devices will eclipse online searches performed any other way.
More than half of all smartphone users have shopped online, found business information, located store addresses, and researched products via mobile websites. Many of these smartphone users have gone on to make purchases in-store after utilizing an enhanced mobile website. In addition, the average smartphone user spends at least one hour per day using their phone. A good majority of this time is spent visiting websites.
Location-targeted Mobile Promotions and Deals: Mobile websites can be customized in order to target consumers based upon location. Built-in GPS placed on mobile sites, the ability to connect while in-store, and location-based coupons are among a few ways to target local customers, which in turn can boost your ROI significantly.
Most local business owners today know that their reputation is everything when it comes to building a brand and getting new and repeat customers. A bad reputation within your industry or within your community can have devastating effects on your business.
Bad reputations are traveling by more than just word of mouth in today’s market. The internet has become a popular resource for sharing information, and unfortunately for those with a poor reputation, it has become a tool to spread negative information about businesses as well.
Whether it’s bad reviews, poor ratings on listing websites, or negative press, there are a number of ways that the internet can be used to spread negativity about a company.
The good news is the internet is also a great place for companies to create a strong reputation and fight off any negativity surrounding their brands.
With the right online reputation management campaign, you can ensure that consumers will let their guards down when it comes to doing business with you. It is important that your company is portrayed in a positive light in the eyes of all of your existing and potential future customers. Otherwise, they will continue their search and choose one of your competitors instead.
One of the most important factors of online reputation management is using reviews to your advantage. For many businesses, even a single bad review has done some serious damage to their ability to bring in more sales.
If you currently have one or more negative reviews, make it a top priority to encourage your happy customers to write positive reviews; this can soften the blow and outweigh the negative ones.
Also, if you have bad reviews, make sure you write a public response. Apologize, be kind and courteous, explain the situation without sounding like you are making excuses, and provide the upset customer with a solution if there is one.
If you have been dealing with negative press about your local company, try to start a positive PR campaign. Write and distribute press releases about newsworthy endeavors that your company is participating in. You can also get mentions in local media outlets by participating in area community events, fundraisers or outings.
This can get your name in the local online news outlets and start building positive mentions of your company. This means when people search for your company in the future, the first thing they see won’t be negative press or a negative review. Instead, they will be directed to articles or information about you that is positive. The internet can be a powerful tool for you to create a positive reputation; all you need to do is start a campaign that will help spread this positivity around the web.
There are many who claim the future of marketing lies in the internet. However, the future of the internet is mobile, which is why all local businesses need to have a mobile website.
Smartphones are quickly becoming the most popular way to use the internet. This is why savvy local business owners not only need to have an online presence, but a mobile online presence.
Recent statistics have shown that more than half of mobile phone users in the United States are using their smartphone’s internet. Not only that, but most of these individuals are actually researching potential purchase opportunities while on their phone’s web browser. This means well over 120 million people in the United States are using their smart phones as a way to access the internet to research potential purchases.
The primary goal of any mobile website should be to keep your company name in the minds of existing customers, while making your small business more visible to those who aren’t already familiar with your services. Approximately 95% of people who own smartphones look for local information on their devices.
More than half of these people will then contact a company after they have searched for information. If potential customers are not able to find your company’s information on their mobile devices; you may be losing potential business.
When it comes to making sure your mobile website truly captures the attention of new and existing customers, there are a few things you will want to keep in mind.
First, make sure that you have created a website that has been specifically designed for use on mobile devices. An exact copy of an existing desktop website will not always transfer to mobile devices.
Next, make sure you are consistently updating your site. Much of the success behind smart phones comes with users’ desire to access new information on the go. If you are keeping your website fresh and relevant, you can provide the valuable information that most smart phone users look for.
Just as you can use different strategies to advertise a traditional website, there are a few strategies you can utilize to specifically advertise your mobile site as well.
QR code advertising is one way to make sure the word about your mobile website is getting out to the public. QR codes are small square barcodes that can be printed on everything from signs and pamphlets to t-shirts and bumper stickers. Smart phone users can scan these codes directly with their devices and it will take them to your company’s mobile website, special discounts, coupons, or just about any other digital destination you want.
Finally, if you are looking to stay in contact with “the Mobile World” it is important that content is easy to read and is smartphone-friendly. Content on mobile sites needs to be even more succinct than on regular websites as it can difficult to read lengthy information while on the go.
Mobile Internet is one of the fastest-growing platforms ever. As a result, a multitude of business mobile websites are springing up as savvy business owners start to realize where most of their target audience is spending their time.
From product information to searching for a local plumber, people are using their phones more often than ever.
However, in order to have an effective mobile website, there are several key features that should be implemented that will help ensure that consumers are more likely to become paying customers:
Trimmed down mobile website layouts allow the loading process to go much faster. Since cellphones are slower than laptops and desktop computers, this is imperative.
Mobile websites make it simple for consumers to call and/or email your business with a simple tap on a touchscreen or cellphone button.
Mobile websites can also be integrated into mobile maps, making it easier for people to locate your business.
SMS and text messages can be integrated with your mobile website, making it easier for you to build a list of targeted leads and customers.
Social Media is one of the top-ranked activities for mobile users. Mobile and social media go hand-in-hand.
A mobile website can be easily integrated with your own social media business accounts to help you more actively engage with your mobile customers.
Mobile users will have a way to share your mobile website with the masses via the major social media networks such as Facebook and Twitter.
While on the go, mobile consumers are usually looking for specific information about a business. The beauty in this is that half of them are likely to take some type of action as far as contacting or visiting the business within 24hrs.
Mobile websites are created in a way to help move this conversion process along as quickly as possible; such as making your contact details as prominent as possible and including a strong call to action.
Mobile Coupons and Deals
Mobile coupons and deals are more easily controlled via a mobile website through redemption tracking.
Users can have the option to have a coupon or special emailed, shared via social networks, or saved to their cellphone.
There are several tools available to help mobile sites schedule coupon start dates, expiration dates, and new promotions.
Your brochures and catalogs are great. Your site is superbly designed and constructed; the content is simple and enticing. You just wait for your visitors to flood in but after long waiting hours, no one is still registering. You may now be asking yourself: “Why aren’t there any sales?” Think again! You maybe missing an important an important area which is: THE CALL TO ACTION.
A call to action is a web copy which instructs a reader on what you wanted him to do. This call to action can be in the form of a declarative, imperative and a command statement or just mere suggestions. With any marketing materials, it’s important to get your prospective clients to act… NOW! Here are several steps to follow to make a call to action that will definitely have your phones ringing and your sales increasing.
The first step is to do your research on the terms to be used for your call to action. The term must be associated with what your content is advertising. Chances are, the terms you maybe thinking had already been used by other copywriters and you should pay attention to this.
The second step is to write your content to lead to a straight call to action. Write the call to action clearly so that your visitors will know precisely what to do and how. Use phrases like “Register Now” or Click here” at an exact location where there is a button or a click through. Tell readers to call a toll number that is correct and still available.
Third step is to try to put your call to action on several locations on the web site, especially if there’s a lot of copy on your page. You can put the call to action after an introductory paragraph, the top of the page, and other parts of the site.
The fourth step is to make your site as direct as possible. Your visitors will want to know what they’re getting from your page as soon as they land on it. Get straight to the point immediately without having making your copy awkward.
The call to action may include a registration blank which ask for information such as the email address. The fifth step is to link these details to a shopping cart or an autoresponder to create your mailing list. Once you add a centered call to action to your copy, your efforts will make your web visitors to take your call to action.
As a word of advice, there are certain tips that you can apply. One is to start your call to action with a verb. To achieve clarity, keep the subject and verb close together; for example: “Ask your sales representative for details”. You must keep your call to action on your screen the entire time. If this would not be possible, you must let it pop several times so that irregular viewers may have a chance to see it. Lastly, inform yourself more about contextual relevance, serial position effect and chunking and coding.
Creating a simple, smooth and effective call to action is still an art. A straightforward and strong call to action can really bring a difference to your copy content and can convert it. The message on your call to action is really vital to the performance of your website. As an end note, always remember that a good copywriting will always include a call to action.
If you’ve seen any videos from the new Twitter platform, Vine, you’ve probably been quite intrigued by them, but perhaps also confused as to just how to make use of this new platform. What it takes, is a clear idea of your idea! You’ve a mere six seconds to present your message, so time is an issue!
How businesses are using Vine
Vine has seen businesses make some very innovative and striking videos since they’ve launched. Inspite of the time limitations, some businesses have embraced the platform and are making Vines that are getting significant notice and views. The real key to winning with Vine would be to emphasize the quirky, fun and new aspects of the products or messages you want to feature. No one expects an epic film, but on the other hand, they do expect to be entertained! Some ways businesses are using Vine videos include videos about new products or people, customer service messages, and human-interest pieces. Businesses of every size are discovering cool ways to employ Vine videos.
General Electric is using Vine to develop innovative ways to share science in cool ways.
The Gap is using Vine as an online video catalog.
Bacardi is using these short snippets to give away drink recipes featuring their favorite rum!
Not to be outdone, Malibu Rum has created a thirst-quenching Vine of their own!
As part of the launch for their Cool Ranch Doritos Locos Tacos, Taco Bell produced a yummy Vine to whet their customer’s appetites!
Lowes home improvement stores has innovated by making a series of #lowesfixinsix
Let your imagination run wild!
Vine videos can be quite a novel way to introduce new staff, new products, new directions and more. It’s really only limited to your imagination. Obviously, time isn’t a factor! Take a few moments and browse through some Vine videos, and discover if this isn’t a platform that your company or small business can utilize!
Make your logo work for you as a symbol of your product, your service, your commitment to customer service. More than any other marketing tool, your logo and business cards brand your business. Make them work for you!
Even small advertisements can be effective if they are well designed. Don’t overlook the value of advertising to remind customers of your special offers, new products and services, seasonal promotions, new hires, change of address and events.
What you leave behind counts…
Want your potential customers and loyal clients to identify with your business after a sales call? Sell sheets are more than numbers on a page. They can work for you long after your call.
We offer in-studio as well as on-location sittings, with optional fine art attributes in composition, mounting and framing. Our busiest season for family photos is in the Autumn as the demand for holiday cards and gifts increase.
In our studio, we can offer neutral backdrops for a more formal look; or go on-location and take advantage of the rich colorful landscape of beautiful Fairfield County, with a background of the beach, harbor, or Spring or Fall foliage.
Commemorate one of the most important days in your child’s or grandchild’s life with pictures taken during the ceremony and at the reception. Package includes all proofs placed in a personalized album.
Let us take your business or family portrait then turn it into a beautiful 5 x 7 quality card on linen paper. Personalize it with your own message, and choose horizontal or vertical, font-type and color. We can even use a favorite vacation photo or take a new one if you’d like.
Our busiest season for family photos is in the Autumn for holiday cards and gifts.
Also ideal for business announcements and greetings.
Staying ahead in business. . .
. . . is about adapting to change
Whether it’s updating a group shot of your sales team or changing your product line, we can keep your image current. We have the professional technology to add or subtract people and products in your original photo.
This is a great way to introduce new staff to your professional practice in medicine, law, accounting, real estate, financial services, etc.
Scroll your mouse over the picture to the right and see how seamlessly we can add to your group!
Corporate events need not become distant memories – instead, maximize the value of your event with professional, on-site photography.
Use it for Public Relations or send along professional photographs of your top clients or employees having a good time at your event-it is a highly appreciated way of saying Thank You twice, once at the event and again in a beautifully framed memento.
Professional photography can make all the difference when trying to attract potential buyers to view your property. The quality of images used will reflect the quality of the property no matter how good the accompanying wording is.
Let us take a picture of your business group or facility then turn it into a beautiful quality card on fine art paper of your choice. Personalize it with your own message, and choose the style, font-type and colors.
Great way to announce a new associate, new address or just say Happy New Year.
Problem: This medical practice has 3 areas of specialty, Ear, Nose and Throat; Facial Plastic Surgery; and Turquoise Medical Spa. They want to keep each distinctive yet make each aspect easily accessible to visitors from one source.
Our Solution: We designed a ‘Splash Page’ that illustrates the interconnectivity of the 3 areas of practice. Each illustration leads to its corresponding website. From any page of any site, a vistor can easily link to another section.
Problem:Two aspects of a practice under one roof. Keep them separate, yet connected.
Our Solution:Two websites-in-one. The website for the Rejuve Medispa which is supervised by the physician is similar to the medical website to let visitor know they are still with the same officies, yet distict enough to know whether you are in the medical or spa site.
Yeah, I like animals better than people sometimes… Especially dogs. Dogs are the best. Every time you come home, they act like they haven’t seen you in a year. And the good thing about dogs… is they got different dogs for different people. Like pit bulls. The dog of dogs.
Now that we know who you are, I know who I am. I’m not a mistake! It all makes sense! In a comic, you know how you can tell who the arch-villain’s going to be? He’s the exact opposite of the hero. And most times they’re friends, like you and me!